Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # KIWI Communications, Inc. Helping companies achieve their full potential. ## Sitemaps - [XML Sitemap](https://kiwi-comm.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Marketing Research Made Simple: A 7-Step Approach To Get the Most Out of Your Marketing Research](https://kiwi-comm.com/blog/marketing-research-made-simple-a-7-step-approach-to-get-the-most-out-of-your-marketing-research/) - By: Matt Seltzer, Guest Blogger — Founder, S2 Research Market research is one of those marketing tactics that often gets forgotten within the modern marketing mix. But when it comes to doing better marketing, there’s almost no tactic that makes nearly as much impact. Market research helps you to: Clearly identify your target audience, - [Why Do Fees Vary So Much When Hiring a Photographer or Videographer?](https://kiwi-comm.com/blog/why-do-fees-vary-so-much-when-hiring-a-photographer-or-videographer/) - By: Ted Villegas, TedV Studios, Guest Blogger When hiring a Professional Photographer or Videographer ... why are the fees so different from one company to the next? And, how do I know that I'm hiring the right company? The #1 Burning Question This may possibly be the #1 burning question in many clients’ minds when - [My iPhone Shoots Pretty Darn Good HD Video. Do I Really Need to Hire a Professional Videographer?](https://kiwi-comm.com/blog/my-iphone-shoots-pretty-darn-good-hd-video-do-i-really-need-to-hire-a-professional-videographer/) - By: Ted Villegas, TedV Studios, Guest Blogger "My iPhone* shoots pretty darn good HD video ... there really is no need to hire a professional videographer, right?" Well for starters regarding the above statement ... I'm going to have to agree and disagree! Let me take a brief moment to help explain why. Video Camera - [Should you Market to the Baby Boomer, Gen X, Gen Y, and Gen Z Demographic Groups Using the Same Marketing Strategy?](https://kiwi-comm.com/blog/should-you-market-to-baby-boomers-gen-x-gen-y-and-gen-z-using-the-same-strategy/) - I think we marketers tend to lump everyone into the same bucket, from the Baby Boomers to the Gen X'ers, to the Gen Y, and Gen Z populations. But is that the best way for us to market our products? And, do our products appeal to all of those age groups? Market segmentation is very - [Do I Really Need to Hire a Professional Photographer? My Co-Worker Joey Has a Pretty Good Camera!](https://kiwi-comm.com/blog/do-i-really-need-to-hire-a-professional-photographer-my-co-worker-joey-has-a-pretty-good-camera/) - By: Ted Villegas, TedV Studios, Guest Blogger Sheila here. Thanks for coming to The Marketing Forum blog. Today, we hear from guest blogger, Ted Villegas, photographer extraordinaire, who is sharing a series of articles on how to get the best out of your photography. Take it away Ted. Three Key Components to Obtain a Great - [Happy New Year: Making a Difference in 2020](https://kiwi-comm.com/blog/happy-new-year-making-a-difference-in-2020/) - I don't usually write articles on subject matter other than marketing... but since this is the new year I thought it might be appropriate to write about self-care. In my opinion, marketers have a tendency to be overachievers. So, they typically are "all-in" when it comes to their personal and professional life. But, that can - [Market Research: It's Chicken Soup For Your Marketing Plan](https://kiwi-comm.com/blog/market-research-its-chicken-soup-for-your-marketing-plan/) - I had written a blog article about market research a few years ago and thought it was time to update the information. Many of my clients seem to think that market research has to be expensive ... but it doesn't. I'm sure most of you have a lot of data at your fingertips, from your - [Market Research: It's Chicken Soup for Your Marketing Plan](https://kiwi-comm.com/blog/marketing-research-its-chicken-soup-for/) - Note: This is an update to an article I wrote a few years ago. I just returned to the office after attending a trade show in Palm Springs, CA. While I was there I was approached by someone who was starting a new company and they wanted to get some market research to confirm their - [Is Your Marketing Budget On Life Support? How To Get The Most Out Of A Limited Budget](https://kiwi-comm.com/blog/is-your-marketing-budget-on-life-support-how-to-get-the-most-out-of-a-limited-budget/) - Here’s the challenge. You just started working on your 2020 marketing budget and you assumed that you would have at least the same amount of money in your marketing budget as last year. Or, with your powers of persuasion, you thought you could convince the management team that you needed a higher amount since you - [What Does the Future of Marketing Look Like? Trends to Expect for 2020](https://kiwi-comm.com/blog/what-does-the-future-of-marketing-look-like-trends-to-expect-for-2020/) - If only we had a crystal ball so that we could see into the future, we would be the star of our marketing team. Unfortunately, futurists sometimes get it wrong. Typically change happens slower than we think. But, if we don't pay attention to these pundits, our marketing efforts may be left out in the - [How To Make An Impact With a Memorable Logo](https://kiwi-comm.com/blog/how-to-make-an-impact-with-a-memorable-logo/) - By George Stez, Guest Blogger Would you agree that a company’s logo is the most valuable visual element your company owns? When executed correctly, it allows you the opportunity to communicate what your company is all about, what you stand for, and provides credibility. In a previous post on this blog, The Marketing Forum, titled - [Bring Your Marketing Strategies to Life With Video](https://kiwi-comm.com/blog/bring-your-marketing-strategies-to-life-with-video/) - Are you using video content marketing to promote your products or services? If you're not, then you may be left behind. With digital technology becoming more accessible via mobile, no need for desktop or laptop computers to view videos, your customers and prospects can easily access content from anywhere in the world at any time. - [Does Anyone Do Print Advertising Anymore?](https://kiwi-comm.com/blog/does-anyone-do-print-advertising-anymore/) - How long has it been since you ran a print advertisement in a trade magazine? For most of you reading this article, it’s probably been a long time. I know most of my clients have turned to the Internet of Things to gain traction for their companies. Shouldn’t we revisit how print ads can work - [Entertain Your Audience at Your Next Webinar](https://kiwi-comm.com/blog/entertain-your-audience-at-your-next-webinar/) - We've all attended that typical corporate webinar. It seems to be formulaic. First, the host introduces him or herself. Then s/he reads a short bio about the speaker. Then the speaker reads his or her presentation. And all you, the viewers, see are a series of PowerPoint slides. Then there are a few minutes remaining - [Need to Boost Your Copywriting IQ?](https://kiwi-comm.com/blog/need-to-boost-your-copywriting-iq/) - Do you know what information you should include in your product brochure? Are you on target with your company's marketing strategies when you produce content for your product or corporate brochures? Are you tired of wasting money on ineffective brochures? You don't need to be a victim of wasteful spending. Read further and you'll find - [If You Build It, They May Not Come!](https://kiwi-comm.com/blog/if-you-build-it-they-may-not-come/) - Remember that saying in the movie Field of Dreams, and I'm paraphrasing here, "If you build it, they will come."? It was actually, "If you build it, he will come." Well, you get my drift, don't you? If you have a great idea, and then invent a fabulous product or service, do customers automatically purchase? - [Host-Beneficiary Marketing: How Does It Work?](https://kiwi-comm.com/blog/host-beneficiary-marketing-how-does-i/) - [Should You Purge Your Twitter Follow List?](https://kiwi-comm.com/blog/should-you-purge-your-twitter-follow/) - I follow quite a few discussions on various groups on LinkedIn and an interesting discussion came up. Should you or how often should you purge the people who follow you on Twitter. The person who posed this question got quite a few different responses. Her contention was that if someone you follow doesn’t follow you back then you - [What is Your Worth?](https://kiwi-comm.com/blog/what-is-your-worth/) - I write articles about marketing and this blog contains information on hints, tips and marketing ideas. But, today, I want to talk about you. Yes, you. The person in the marketing department. Whether you are the VP of Marketing, CMO, product manager, or a support person. Do you know your value? Can you put a - [Why You Should Use Twitter to Promote Your Business](https://kiwi-comm.com/blog/why-you-should-use-twitter-to-promote/) - Almost everyone has heard of Twitter. You know, the micro-blogging service where you send a 140-character message to people who are following you. So, why would you want to use such a site to promote your company, your message, or your expertise? Well, it's an easy way - [Seven Tips to Get Rid of Writer's Block](https://kiwi-comm.com/blog/seven-tips-to-get-rid-of-writers-block/) - As I write this article, I've gotten writer's block. How apropos, isn't it? I'm writing an article about how to cope with writer's block and now I have it. I write a lot of content from social media posts to press releases to lengthy articles for my clients, so I don't often get writer's block; - [Listening to Your Customers is More Powerful Than Massive Data Collection](https://kiwi-comm.com/blog/listening-to-your-customers-is-more-powerful-than-massive-data-collection/) - Now don't get me wrong with the title of this article. I do think that the data you collect on your customers can be eye-opening and enlightening. However, too many companies have a tendency to not look at the anecdotal data because it is considered more an opinion than an absolute. However, I find that - [What Do You Think a Brand is? It May Not Be What You Think.](https://kiwi-comm.com/blog/what-do-you-think-a-brand-is-it-may-not-be-what-you-think/) - I hear the word "brand" used a lot lately. Typically when I ask my clients what do you mean by brand, they typically say they want a new logo, new tagline, new graphics, etc. Your brand is not a logo, tagline, or the graphics you use. However, all of those components may represent your brand - [Cheers to a New Year and a New You!](https://kiwi-comm.com/blog/cheers-to-a-new-year-and-a-new-you/) - I’ve been struggling. Have you also been struggling lately? Wondering where you should take your career this year? Or if you’re a business owner, where you should take your company this year? Where you should take your relationships this year? Your marriage? Your finances? Your faith? Well, I’ve been struggling in all of those areas. - [Develop Informative Brochures](https://kiwi-comm.com/blog/marketing-tip-of-day-develop/) - Do you have a clue as to what information you should include on your company brochure? Is your brochure ineffective? Are you reaching your target market? Here are a few tips to help you when writing and designing brochures.Always answer the question, "What's in it for me?" from the perspective of your target customers. Don't - [Tapping the Social Media Opportunity](https://kiwi-comm.com/blog/marketing-tip-of-day_29/) - If you are new to social media marketing, take it slowly and take a few steps at a time. You don't have to become an expert on Twitter, Facebook, LinkedIn, or any other social media network. Good marketing is good marketing whether you're doing print advertising or online advertising. So, all the basic fundamentals of - [A Guide to Better Photography](https://kiwi-comm.com/blog/marketing-tip-of-day-guide-to-better/) - With all the latest advances in digital photography, we all think we can take photos like the pros. Right? Well, there is more to product photography than you think. You need to have a basic knowledge of composition, lighting, and know how to tell a story. Here are few tips to get you started.Composition: What - [Exhibit Design Tips & Tricks](https://kiwi-comm.com/blog/exhibit-design-tips-tricks/) - Is your trade show exhibit a bit worn or outdated? Many companies have cut costs by budgeting very little money for upkeep of their trade show exhibits. But, you don't have to spend a lot of money to update the look of your booth. Here are a few tips:Evaluate the trade shows you are attending. - [Enhance Your Website with a Few Good Marketing Tips](https://kiwi-comm.com/blog/enhance-your-website-with-few-good/) - Almost every company today has a Website no matter how large or small they are. I think most people understand the value of a Website in today's market. However, do you use your Website as an electronic brochure? That was okay yesteryear but in today's social media and eMarketing environment you need to upgrade your - [On-Line Advertising: Is it Right for My Company?](https://kiwi-comm.com/blog/on-line-advertising-is-it-right-for-my/) - Do you sometimes feel like you're on the road to nowhere trying to decipher online advertising opportunities? Well, you're not alone. With all of the social media marketing, banner ads, rich media ads, article sites, ad words, blogs, podcasts, gaming, etc. etc. etc., it can be a daunting task to sort through the maze of - [Write an Effective Newsletter](https://kiwi-comm.com/blog/write-effective-newsletter/) - Why should you add an e-newsletter to your list of marketing tactics? Well, it is a lot easier to grow your business through referrals from existing customers than to chase new prospects. If you currently have an good in-house list, then you should think of that list as a valuable asset.What does an e-newsletter do - [Magic Bullet Marketing](https://kiwi-comm.com/blog/magic-bullet-marketing/) - Wouldn't we all like to have that magic formula for taking our marketing to the next level? I think most people really don't understand what marketing is all about. The common theory is "build it and they will come". Many companies just don't get it. They don't understand the value of really good marketing tactics. - [SEO: Do You Know Your Google Ranking?](https://kiwi-comm.com/blog/seo-do-you-know-your-google-ranking/) - Do you know the Google Ranking for your Website? Well you should know. Analyzing your Website is really necessary in this age of competition. You can get a free Keyword Friendly Report that shows you the number of inbound links, Google PageRank, keywords, etc. It's a very good report to have. You should review it - [Webinars: How to Engage Your Audience](https://kiwi-comm.com/blog/webinars-engage-your-audience/) - Have you attended a Webinar recently? I get at least one invitation per week, it seems. And, I've certainly attended my share of them. But, what about your company? Have you ever thought about adding Webinars as part of your marketing mix? Using Webinars is a very good way to get a captive audience to - [How to Pitch a Story Idea](https://kiwi-comm.com/blog/how-to-pitch-story-idea/) - We all know, or should know, the value of public relations in promoting our company. But, the task can be daunting with over 6,000 magazines from which to choose. How does a company pitch an idea to an editor? Following are some tips that you can use right away:Tip No. 1: Narrow down the number - [LinkedIn: How to Get the Most Out of Your Social Networking Experience](https://kiwi-comm.com/blog/linkedin-how-to-get-most-out-of-your/) - I attended the AMA Kickoff Party last night where we had a most engaging speaker, Dorothy Gilbert, speak about the social media networking site LinkedIn. She profiled her experience as a user of this social networking phenomenon and provided tips to help the audience get the most benefit out of using LinkedIn. Here are a - [Videos Can Be an Effective Tool for Promoting Your Products](https://kiwi-comm.com/blog/videos-can-be-effective-tool-for/) - Have you considered using rich media in your e-newsletters, online advertising, or even online news releases? Videos can be an exciting way to promote your company's products. And you don't have to pay a lot of money for a videographer to do it. Here are a few pointers for using video with your online marketing - [Does Direct Mail Work?](https://kiwi-comm.com/blog/does-direct-mail-work/) - With all of the online advertising opportunities and the social media networking going on, does anyone still send out direct mailers via snail mail? Well, I'm somewhat of a contrarian, so I think this type of advertising still works. Even though you'll see some statistics that direct mail will fall by 38% in the next - [KISS: Simplify Your Marketing](https://kiwi-comm.com/blog/kiss-simplify-your-marketing/) - Do you think marketing is complicated? Well, it can be if you make it that way. But, you really should simplify your marketing strategies. Here are a few things to remember when creating your marketing plan.Know your target audience. Make sure you are aiming for the right people. So many companies continue doing the same - [Mobile Marketing: The Trend of the Future](https://kiwi-comm.com/blog/mobile-marketing-trend-of-future/) - Can you imagine getting rid of your desktop computer altogether and just sporting a hand-held device? Sort of sounds like one of those "communicator devices" on the early Star Trek TV shows, doesn't it? Well, we may not be far off from that fantasy.More and more people are using Blackberries, iPhones and the like to - [Leads, Leads, and More Leads: Are You Following Up?](https://kiwi-comm.com/blog/leads-leads-and-more-leads-are-you/) - How many of you feel that your marketing efforts are doing a great job of generating leads? You probably are doing a great job as evidenced by the number of leads you are generating. But, what do you do with those leads after you've dumped them into your CRM database? Most marketing folks say, "Well, - [Article Writing: Ezine Article Tips](https://kiwi-comm.com/blog/article-writing-ezine-article-tips/) - Have you or your public relations firm submitted articles to a trade journal? So, you're probably familiar with the process. But, have you submitted your articles online to an ezine? It's a great way to create awareness of your company. When you post your article to one ezine the chance of it being published by - [Marketing Psychographics: Are You a Leader, Organizer, Explorer or Enthusiast?](https://kiwi-comm.com/blog/marketing-psychographics-are-you-leader/) - Do you use psychographic assessments when you are developing your marketing plans? Do you know the personalities in your marketing department, your sales force, your product development team, or even your customers, for that matter? Well, here are four descriptive personalities that will help you assess in-house product teams as well as customer receptivity to - [KIWI Communications, Inc., a Marketing and Advertising Firm, Celebrates Ten-Year Milestone](https://kiwi-comm.com/blog/kiwi-communications-inc-marketing-and_31/) - KIWI Communications, Inc., a marketing and advertising firm, based in Orange County, CA is celebrating its 10th year in business helping clients promote their products and services through various marketing channels including social media marketing.See the complete news release on PRWeb.For more information about KIWI Communications, Inc., check out our Website.Follow us on Twitter.See us - [The KIWI is Celebrating a Ten-Year Milestone](https://kiwi-comm.com/blog/kiwi-is-celebrating-ten-year-milestone/) - Happy birthday to us. Happy birthday to us. Happy birthday to uh--us. Happy birthday to us. We're celebrating our ten years in business on September 1st. Yes, it was ten years ago today that we opened our doors. We had a very humble beginning but got our first client a few days later thanks to - [5 Steps for a Killer Public Relations Plan](https://kiwi-comm.com/blog/5-steps-for-killer-public-relations/) - How many of you haphazardly send out news releases? Do you just send them out on a whim? Well, you should consider a little planning and organization as well as taking a consistent approach. Here are a few steps that will help you develop a stellar media plan.Step 1: Define your objectives and goals. What - [Ice Cream and Cake! What Does That Have to Do With Marketing?](https://kiwi-comm.com/blog/ice-cream-and-cake-what-does-that-have/) - As I sit here celebrating my birthday today, I can't help but think about the luscious ice cream and cake I'm going to dive into later today. Decadent chocolate cake with white icing and cherry vanilla ice cream. But, what does cake and ice cream have to do with marketing? Well, I'll explain.As I think - [Marketing Doesn't Cost...It Pays Big Dividends](https://kiwi-comm.com/blog/marketing-doesnt-costit-pays-big/) - Have you severely cut back your marketing budget this year due to the economic downturn? Well, you may have saved some money this year, but I bet you jeopardized future sales. And what did your competition do? Did they also cut back their marketing budget? If so, you're in good company. If not, they are - [Do You Pick the Gold Nuggets From Your Sales Inquiries?](https://kiwi-comm.com/blog/do-you-pick-gold-nuggets-from-your/) - How do you handle your sales inquiries? Does this sound like your company? Typically an inquiry is generated through various marketing communications activities, whether it be online, at a trade show, through a print advertisement, press release, or other communications vehicle. Then a piece of literature is sent out and the sales inquiry is sent - [Three Steps to Deciphering Online Advertising Opportunities!](https://kiwi-comm.com/blog/three-steps-to-deciphering-online/) - Do you sometimes feel like you're on the road to nowhere trying to decipher online advertising opportunities? Well, you're not alone. With all of the social media marketing, banner ads, article sites, ad words, blogs, podcasts, gaming, etc. it can be quite a daunting task to sort through the maze of available online advertising opportunities.Read - [9 Recession-Fighting Marketing Tactics for these Tough Times](https://kiwi-comm.com/blog/9-recession-fighting-marketing-tactics/) - Has your marketing activity become paralyzed this past year? It's as if many companies are frozen in place, space, and time. In other words, they just aren't doing much with their marketing programs. But, if you stand still during these recessionary times your competition will be miles ahead of you during the next boom. Here - [Does Advertising Work?](https://kiwi-comm.com/blog/does-advertising-work/) - The answer is a profound yes. The more a company advertises in business publications, the more likely it is to benefit from increased sales and profits. More advertising means more leads. And more leads means more sales.Do a little experiment with your company. Track your sales before an advertising campaign. Then when the campaign has - [Advertising Effectiveness in B-to-B Markets](https://kiwi-comm.com/blog/advertising-effectiveness-in-b-to-b/) - Do you know what makes a good advertisement? Well, there are many factors you should consider based on research through the years in various market segments. Here are few ideas for you to consider:Size of Advertisement: A full page ad outperforms a fractional ad at least twice as well. So, if you have the budget - [Exhibiting Dollars and Sense: Guidelines to Control Your Costs](https://kiwi-comm.com/blog/exhibiting-dollars-and-sense-guidelines/) - As we head into the fourth quarter of the year and work on all of those Fall trade shows, have you looked at your exhibit expenses lately? Here are a few estimates that may match your own reality:Exhibit Space Rental: You most likely spend about 30-32% of your total exhibit budget on space rental, whether - [Direct Mail Secrets: The List](https://kiwi-comm.com/blog/direct-mail-secrets-lis/) - Have you lost interest in direct mail? Do you think direct mail just doesn't work anymore? Are you putting more emphasis on social media or other marketing tactics. Well, direct mail can become the most predictable and consistent way to generate more customers. But, most companies just don't know how to be successful.Your list is - [Is Social Media Really All That Social?](https://kiwi-comm.com/blog/is-social-media-really-all-that-socia/) - I hear from some people that they've "made a lot of friends" using social media. Then, I also find people that haven't gotten one comment on their LinkedIn discussions, one RT (that's retweet) or response on their Twitter tweets, one comment or like on their Facebook posts, or one comment or reaction on their blog - [Marketing Segmentation: Its Importance in Building Brands](https://kiwi-comm.com/blog/marketing-segmentation-its-importance/) - Do you segment your customers? Or do you just lump them all into one category? Do you categorize your customers by technologies, techniques or products they use? If you don't segment your customers, you will be missing out on fulfilling your customer's specific needs.Market segmentation can be defined as dividing or categorizing your market into - [Social Media ... Revealed](https://kiwi-comm.com/blog/social-media-revealed/) - I think I've got it! I just attended a Webinar about marketing with Twitter. The speaker was Jamie Turner @60 Second Marketer. He had a great way of explaining the various social media in an easy-to-understand parable. Here's how he explained things (in my own words).Facebook is a like a pub or bar. You get - [More Twitter DOs and DON'Ts](https://kiwi-comm.com/blog/more-twitter-dos-and-donts/) - Twitter and most social media, for that matter, has experienced phenomenal growth in the past year. Most companies are now realizing the value of Twitter and are starting to make regular tweets to their customers. But, is there proper Twitter etiquette? Here are a few things you should consider when you start tweeting.Don't use machinebots - [KIWI News ... Your Authoritative Guide to Great Marketing](https://kiwi-comm.com/blog/kiwi-news-your-authoritative-guide-to/) - Here is some information about my quarterly newsletter. It is filled with marketing hints, tips, and creative ideas. KIWI News is FREE to qualified marketing professionals. Along with the quarterly issue, you get monthly e-mail alerts which discuss some of the most state-of-the-art marketing techniques.Visit our Website for more information and/or to sign up for - [What's the Great Formula for Great Marketing?](https://kiwi-comm.com/blog/whats-great-formula-for-great-marketing/) - Not sure any of the so-called gurus, sherpas, or other divinations with crystal balls can answer that question. But I can. And the answer is simple. Stop focusing only on getting new customers and start serving your existing customers. Simple? Well, it is. Your current customer base can be a wealth of referrals for the - [The Ultimate Trade Show Give-Away](https://kiwi-comm.com/blog/ultimate-trade-show-give-away/) - Does your company spend thousands of dollars a year on give-aways, tchotchkes, or premiums, specifically purchased for trade shows? How many mousepads, pens, keychains or coffee mugs have you purchased in the past few years? Do you know what your customers do with those items when they return to their office? Well, most of them - [Need a Killer Sales Prospecting Script? Part I](https://kiwi-comm.com/blog/need-killer-sales-prospecting-sales/) - Don't we all these days. After all, we are all sales people whether we want to admit it or not. Whether you are a small business owner, entrepreneur, looking for another job, or trying to advance in your current company, we are all in sales.I know "sales" is an ugly word. The stereotype is that - [Need a Killer Sales Prospecting Script? Part 2](https://kiwi-comm.com/blog/need-killer-sales-prospecting-scrip/) - Following on our previous article on this blog, here are a few more tips for developing a great sales script.Set yourself up as an expert. Say phrases like "we specialize in ..." or "we are known for ..." And, don't be bashful to name drop current or former clients to help you position your expertise - [8 Secrets to Marketing Your Products via e-Newsletters](https://kiwi-comm.com/blog/8-secrets-to-marketing-your-products/) - Why should you publish an e-newsletter?Well, research has shown that it is a lot more cost effective and profitable to grow your business by increasing revenue and referrals from existing customers vs. chasing new prospects. If you have a good in-house customer or prospect list, think of that list as a valuable asset. And ... - [KIWI NEWS ... Your Authoritative Guide to Great Marketing .. is now Archived](https://kiwi-comm.com/blog/kiwi-news-your-authoritative-guide-to_19/) - Hi everyone! We just made reading KIWI News even easier. You can now access archived issues of KIWI News, our monthly marketing e-newsletter. We've implemented this so that you can use the back issues as a reference source or check out our newsletter before you subscribe. There is no need for you to retain our - [Tips For A Fabulous Event That Everyone Will Be Talking About, Part I](https://kiwi-comm.com/blog/tips-for-fabulous-event-that-everyone/) - Do you ever get stuck being the one to plan a company event, whether it be an employee awards dinner, a press conference, or a national sales meeting? If you don't have any formal event planning experience, here are a few tips to help you create a memorable event.Hopefully, you have, at a minimum, 90-120 - [Planning Fabulous Events, Part II](https://kiwi-comm.com/blog/planning-fabulous-events-part-ii/) - Continuing on our series of blog posts about creating the most memorable event, here are a few more tips to remember.Theme: Choose a theme with relevance either to the location or to the customers who will attend. For example, I planned a themed party "Phantom of the Opera" and held it in an old church - [Content! Content! Content! It's All About the Content, Stupid!](https://kiwi-comm.com/blog/content-content-content-its-all-abou/) - Are you tired of hearing about "content"? Your Web site must have great content. Your blog must have great content. Your social media must have great content. Your e-newsletters must have great content. But, what exactly is great content?Content is simply described as useful information vs. a sales pitch. It usually includes tips, hints, how-to - [Need More Content Suggestions?](https://kiwi-comm.com/blog/need-more-content-suggestions/) - Here are a few more ideas to help stimulate your journalistic curiosity to develop content for your Website, blog, or other online post.Create a series of case studies or success stories. Ask your sales reps to provide you a customer name who used your product in a unique way.Develop a series of Q&As. Ask your - [Why Develop a Marketing Strategy? You Don't Want to Row a Boat Without a Rudder, Do You?](https://kiwi-comm.com/blog/why-develop-marketing-strategy-you-don/) - Can you imagine what it looks like if you row a boat with both oars going in opposite directions? I think you would find that your boat is going around in circles. Instead you need all crew-members going in the same direction and you need a rudder to steer the boat in the direction you - [Basics for E-mail Marketing Success](https://kiwi-comm.com/blog/basics-for-e-mail-marketing-success/) - Here are a few basic tips to guide you on the path to e-mail marketing success. You can expect higher returns on your email marketing investment if you adhere to these basic principles.Take a look at your e-mail marketing database list. Send your e-mail announcements only to people who know you. If they don't recognize - [Mobile Marketing Expenditures on the Rise](https://kiwi-comm.com/blog/mobile-marketing-expenditures-on-rise/) - Here's a good article on mobile marketing from Hank Mondaca. On his blog, The Mobile Marketer, Hank charts the growth of mobile advertising for the next five years. While mobile advertising has been slow to catch on, the prediction is that budgets will steadily increase.Click on the link to The Mobile Marketer to read the - [Rethinking Marketing: Outbound vs. Inbound Marketing](https://kiwi-comm.com/blog/rethinking-marketing-outbound-vs/) - Do you know the difference between outbound marketing and inbound marketing? Are these even familiar terms to you? Well, if you are a "traditionalist" you may not have heard of this terminology before. Here is a definition in a nutshell.Outbound marketing really is "traditional" push marketing, where you push your message out to your potential - [The Value of Customer Testimonials](https://kiwi-comm.com/blog/value-of-customer-testimonials/) - Have you ever gotten a testimonial from a customer but did nothing with it? Customer testimonials are valuable marketing tools, especially if it is a testimonial from someone of influence. So, how can you use customer testimonials to market your company? Here are a few ideas:Of course, the obvious answer is to place them on - [Don't You Think It's Time to Stop Selling Your Products and Start Making Sales?](https://kiwi-comm.com/blog/dont-you-think-its-time-to-stop-selling/) - Is your sales process backfiring on you these days? Are you still taking the "traditional" approach to selling your products? That is, telling your customer whatever they want to hear? Or, telling your customer whatever they want to believe? And, this is exactly why customers hate dealing with sales people. They feel they've been "conned" - [Wondering What To Do About Your 2010 Marketing Plan?](https://kiwi-comm.com/blog/wondering-what-to-do-about-your-2010/) - Are you even developing a marketing plan for next year? I certainly hope so. Even the smallest of businesses should have a marketing plan, including marketing services agencies. I see so many small marketing firms so busy doing work for clients that they ignore their own needs for marketing. What typically happens is that they - [Getting the Most out of Your PowerPoint Presentations](https://kiwi-comm.com/blog/getting-most-out-of-your-powerpoin/) - Do you often have to make presentations to a crowd or even to an individual during a sales meeting? And do you mostly use PowerPoint slides during your presentations? But, did you know there are a few right and wrong ways to use PowerPoint slides? Here are few tips to help you make your next - [Adaptability, Flexibility, and Evolvement](https://kiwi-comm.com/blog/adaptability-flexibility-and-evolvemen/) - Is your company stuck in a rut? Are you adverse to change? Do you have the attitude ... we've always done it that way? Well, you're not alone. Many established companies are not nimble enough to take their marketing to the next level. But, what I'm really surprised about is that many start-up companies also - [HAPPY NEW YEAR](https://kiwi-comm.com/blog/happy-new-year/) - We wish all of our readers a very happy and prosperous New Year. Thank you for all your support this past year. We thank you for your loyalty. Please provide us some feedback so that we can make this blog even better in 2010.CSXXWMC9WXVB - [New iPad from Apple: Have you seen it yet?](https://kiwi-comm.com/blog/new-ipad-from-apple-have-you-seen-i/) - All the buzz this week has been about Apple's new iPad. What do you think about it? Will you go out and buy one when they hit the stores?I'm sure most of the early adopters and techie people will jump at the chance to buy one, especially since Apple has priced them in an affordable - [Happy Valentine's Day](https://kiwi-comm.com/blog/happy-valentines-day-2/) - Tomorrow is Valentine's Day...a day when we show our sweethearts how much we love them. But, do you also show your customers how much you care for them? Do you nurture those sales leads? Do you follow up with customer inquiries? Do you handle customer complaints in an efficient, caring way? I'll bet you that - [Building Brand Awareness at Trade Shows](https://kiwi-comm.com/blog/building-brand-awareness-at-trade-shows-2/) - First quarter for most companies is trade show hell. I know I've had my share of them. Some that are back to back. But, are you getting the most out of your trade shows? I attended one in January and I was so amazed at some of the smaller companies who had no visitors ... - [BLOG HAS MOVED](https://kiwi-comm.com/blog/blog-has-moved/) - Just a note to let you know that this blog has moved to:http://blog.kiwi-comm.comMore posts coming up shortly.TVMA3MXUFMT6 - [Networking Your Way to Success](https://kiwi-comm.com/blog/networking-your-way-to-success/) - Do you know how to work the crowd when you are attending a corporate function? Do you just stand there like a wallflower waiting for someone to come up and talk to you? Or are you the one who makes the effort to introduce yourself. Networking is vital to being successful in business today. Whether - [Do All Your Customers Look the Same?](https://kiwi-comm.com/blog/do-all-your-customers-look-same/) - Gone are the days of mass marketing to an unknown entity. Today's marketing must be focused, narrowed, and targeted. Do you differentiate your customers? Or do you put them all in the same pot, so to speak? We now have many tools available to us to help marketers make those distinctions.Most companies now have customer - [Why Traditional Marketing Still Works](https://kiwi-comm.com/blog/why-traditional-marketing-still-works/) - With all the social media marketing, content marketing, inbound marketing, digital marketing, mobile marketing, search engine marketing and the like, I still contend that "good" old-fashioned marketing works and that the buggy whip can still be in vogue with all of the iPhones, Blackberry's, and droids that are around today.What I mean is that the - [The New Face of Public Relations](https://kiwi-comm.com/blog/new-face-of-public-relations/) - Publicity, PR, press relations, public relations, news releases, whatever buzz words you're used to, PR is changing. And it is changing due to social media, blogging, Twitter, microsite groups, and the like. Gone are the days where a PR agency was hired by a company to create buzz either through press releases or staging events. - [What's All the Buzz About the New Marketing?](https://kiwi-comm.com/blog/whats-all-buzz-about-new-marketing/) - Are you somewhat out of step these days with all of the new marketing buzz words? Well, you're not alone. With all of the social media, blogging, microsites, mobile and the like, how can you keep up with all of the different technologies to market your wares. Well, I've put together a glossary that may - [KIWI News ... Keep Up with the Marketing Buzz](https://kiwi-comm.com/blog/kiwi-news-keep-up-with-marketing-buzz/) - Are you confused with all of the new marketing trends? Sign up for our monthly eNewsletter where we provide you marketing hints, tips, and industry trends. Each month we select a hot topic and provide you the latest, greatest information. In addition, we show you examples to help you immediately use these new tactics.Click on - [Calendar Marketing](https://kiwi-comm.com/blog/calendar-marketing/) - Do you have your Daytimer, calendar, BlackBerry or iPhone filled with important dates like birthdays, anniversaries and the like? Well, why don't you also plan your marketing tactics and put them on your schedule, as well? Too many times we just see the broad picture insofar as our marketing efforts. We just look at quarterly - [Are You Afraid to Use Facebook to Promote Your Company?](https://kiwi-comm.com/blog/are-you-afraid-to-use-facebook-to/) - Have you tried Facebook yet? If not, ask yourself why. Do you think it's just for grandparents to share stuff about their grandkids? Or perhaps it's for college students to share their weekend party arrangements? How about families who plan their annual reunions? Well, it's all of these and more. How about using it to - [Do You Understand Your Target Audience?](https://kiwi-comm.com/blog/do-you-understand-your-target-audience/) - Okay, so you are now blogging, connecting through LinkedIn, communicating via Twitter, engaging with your customers on Facebook, but do you really know your customers and prospects? So often I ask my customers to provide a description or demographics of their target audience and they can't answer the question. Oh, they provide me some vague - [Word-of-Mouth Marketing: Who is talking about you?](https://kiwi-comm.com/blog/word-of-mouth-marketing-who-is-talking/) - I just attended this week a webinar about Word-of-Mouth Marketing (WOMM). The webcast imparted some interesting facts that I wasn't aware of. For example, according to Yankelovich, 2010, 76% don't believe that companies tell the truth in their advertisements. That a whopping number. Or how about this one? Approximately 68% trust other people "like themselves". - [Don't Get Spooked When Planning Your Marketing for 2011](https://kiwi-comm.com/blog/dont-get-spooked-when-planning-your/) - Happy October! I always love the fall season. October is Halloween. November is Thanksgiving and then December we celebrate Christmas. Even though we have 3 more months of this year and it seems like a long time before New Year's Eve, it's probably time to think about putting together your marketing plan and budgets for - [Happy New Year!](https://kiwi-comm.com/blog/and-very-happy-new-year-to-a/) - And a very happy New Year to all. I trust everyone had a great holiday and enjoyed some time off from work with family and friends. But now, time to get back to work and create those fabulous marketing campaigns so that your first quarter will come in on time, on budget, and increase sales - [](https://kiwi-comm.com/blog/how-has-everyones-2011-been-going-firs/) - How has everyone's 2011 been going? The first month was extremely busy for me. And it got me to thinking about marketing from an entrepreneurial perspective. I run a small, boutique advertising agency and marketing consulting firm, so it can be feast or famine. So, I know too well the importance of consistently marketing myself - [4 Things to Remember when Doing Inbound Marketing](https://kiwi-comm.com/blog/4-things-to-remember-when-doing-inbound/) - I'm sure you've heard of outbound marketing vs. inbound marketing. Outbound is when you target a group of customers and push your message out to them. Inbound marketing is when you get those customers to seek you out and return to your company for information time and time again.One of the best ways to start - [The Seven Deadly Sins of Bad Marketing](https://kiwi-comm.com/blog/seven-deadly-sins-of-bad-marketing/) - Are you guilty of these typical marketing faux pas? Despite the fact that most of us consider ourselves to be fairly savvy when it comes to marketing, we still fall victim to the following deadly marketing sins: We know who our customers are. — But do you really? Can you describe your typical customer? Do - [Creating Successful Landing Pages](https://kiwi-comm.com/blog/creating-successful-landing-pages/) - You've probably heard of "landing pages", haven't you? Those are the pages where you are directed when you click on a link from an advertisement, an offer or from a social media site. So, where do you land? If it's the home page of the company's website, you're probably not getting the lead conversions you - [Is your marketing budget getting crunched again?](https://kiwi-comm.com/blog/is-your-marketing-budget-getting/) - Here's the challenge. You just started working on your 2012 marketing budget and you had assumed that you would have at least the same amount of money as last year. Or with your powers of persuasion you thought you could convince the management team that you needed a higher amount since you have several new - [Time for a Website Facelift? - 7 Easy Steps to Creating an Effective Website](https://kiwi-comm.com/blog/time-for-website-facelift-7-easy-steps/) - Is your website a bit tired and worn? Is it time for a facelift for your website? I know you've been dreading the day when you need to update it. But, shame on you, you should be updating the content regularly. It may be time now to update not only the content, but the functionality, - [Need some help with your marketing programs?](https://kiwi-comm.com/blog/need-some-help-with-your-marketing/) - Contact us today for a quote for your next marketing project. We have worked with a variety of clients in the life science, biotechnology, medical device and high-technology industries from start-ups to Fortune 500 companies. Choose from one of our popular marketing programs (PR ... Social Media ... Trade Show ... eNewsletter ... Marketing Plan) - [How to Grow Your Business in 2012](https://kiwi-comm.com/blog/how-to-grow-your-business-in-2012/) - Have you started incorporating online marketing into your media mix for your 2012 marketing plan? Do you even have a 2012 marketing plan? Hopefully you do and hopefully you understand that even though traditional marketing tactics may still work for your industry and customers, it's time that you started embracing online marketing. If you don't - [More TIps How to Grow Your Business in 2012](https://kiwi-comm.com/blog/more-tips-how-to-grow-your-business-in/) - Last week's article talked about how to grow your business in 2012 and we specifically talked about adding keywords to your website, search engine optimization and lead conversions. Here are a few more tips to help you grow your business next year.Start promoting your content and your company via social media. If you haven't tried - [Part 1: 12 New Year's Resolutions: Marketing Commitments for a Successful Year](https://kiwi-comm.com/blog/part-1-12-new-years-resolutions/) - Now that you’ve had a wonderful holiday, taken some time off from work, communed with your family, and celebrated a bit, I hope, it’s time to head back to work and keep some of those New Year’s resolutions. Now, I’m not talking about those personal resolutions, like losing weight, quitting smoking, or starting an exercise - [Part 2: 12 New Year's Resolutions: Marketing Commitments for a Successful Year](https://kiwi-comm.com/blog/part-2-12-new-years-resolutions/) - Last week we gave you 6 resolutions to help you achieve marketing success in 2012. Here are the remaining 6 resolutions. We hope you enjoy the read.Resolution No. 7: Keep your marketing programs consistent.When budgets were drastically reduced last year, many companies chaotically implemented their marketing programs or didn't follow through on planned events. Marketing - [Tips to Help You Publish Your Press Releases Online](https://kiwi-comm.com/blog/tips-to-help-you-publish-your-press_15/) - Now that you've written your press release, added keywords to the content, included some links to landing pages, and optimized your press release for search engines ... now it's time to publish your press release. So, how do you do that?Well, there are a number of options available. Here is a list of a few - [Engagement is the Key to an Effective Press Release Strategy](https://kiwi-comm.com/blog/engagement-is-key-to-effective-press/) - Content is at the heart of a well-executed press release. But engagement is even more important. Since you are now able to interact directly with your target audience with online press releases, you'll want to push them to take action. So, set a goal for each press release. It could be to sell your product, - [Heirloom Marketing](https://kiwi-comm.com/blog/heirloom-marketing/) - We've all heard of heirloom tomatoes and other such fruits and vegetables. You've probably seen them at your local grocery store. If you haven't tried them yet, you are missing the great taste you might remember from your childhood. Heirloom means that the plant was produced from original seed from older plants (before genetic modification - [Best Practices for Selecting a Marketing Agency](https://kiwi-comm.com/blog/best-practices-for-selecting-marketing/) - Whether your company is small or large chances are you do need some sort of marketing and advertising support to help you market your products or services. When you are busy developing your product, getting it into production and deciding which sales channels you need for distribution, your marketing efforts can sometimes fall by the - [Be Passionate About Marketing](https://kiwi-comm.com/blog/be-passionate-about-marketing/) - Have your marketing tactics changed in the last 5 to 7 years? If not, then you should get up to date on some of the new digital marketing techniques available. Being classically trained in marketing, I know that some of you are probably having difficulty embracing the "new" marketing. It really isn't all that difficult. - [Keys to Developing a Creative Brief](https://kiwi-comm.com/blog/keys-to-developing-creative-brief/) - Do you regularly use a creative brief when you are developing or implementing marketing programs? You may have had to complete this type of form if you typically work with an in-house creative services department or an external advertising agency. But did you know a creative brief can be very helpful to marketing personnel when - [Is Your Marketing Communications Budget Adequate?](https://kiwi-comm.com/blog/is-your-marketing-communications-budge/) - How do you decide on how much budget you need each year to fulfill the marketing communications tactics that coincide with your company’s marketing plan? Well, the typical approach is to list the tactics and then list the total cost. Then management looks at the total cost and says to cut somewhere. But where - [6 Ways to Increase the Customer Experience at Trade Shows](https://kiwi-comm.com/blog/6-ways-to-increase-customer-experience/) - Are you tired of attending the same old trade shows? Is your booth looking a bit worn out? Are you having problems justifying trade shows as a tactic on your marketing plan due to the high cost of attending? Well, here are a few ways to help you interact, improve engagement, and increase your - [Native Advertising: What does it really mean?](https://kiwi-comm.com/blog/native-advertising-what-does-it-really/) - Have you been hearing a lot about native advertising? In particular from various trade publications? So, what is native advertising? According to Wikipedia “Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and - [5 Steps to Create a Killer Marketing Plan](https://kiwi-comm.com/blog/5-steps-create-killer-marketing-plan/) - Do you sometimes feel like you're ziplining in the desert or on a roller coaster when you start your marketing planning ritual every year? I know you may feel out in left field. You have all of these goals and ROIs to meet, budget restrictions, and your boss is coming down on you to "make the - [Question of the Day: Agency Selection](https://kiwi-comm.com/blog/question-of-day-how-do-you-handle/) - How do you handle the marketing in your company?Is it all accomplished in-house by your marketing staff? Do your outsource?Do you hire a full-service ad agency? Do you hire multiple freelancers or specialized marketing companies such as an SEO company, a web designer, or a direct mail expert? Or are you a DIY kind of - [Good Old-Fashioned Marketing Skills Should Still be Learned](https://kiwi-comm.com/blog/tip-of-day/) - How many of you feel your marketing efforts have become so complicated especially with social media, eMarketing, and other online advertising efforts? Well, why don't you get back to basics. Use the KISS method (or keep it simple, for short). Good marketing should be good marketing no matter what the delivery method is. So, go - [Social Media Marketing 101 Educational MIB Offered by KIWI Communications, Inc.](https://kiwi-comm.com/blog/social-media-marketing-101-educationa/) - Orange County, CA marketing and advertising firm offers a series of Marketing Information Bulletins (MIBs) on social media marketing and other related topics to help companies market their products more effectively.See the complete news release on PR Web.Sign up for Marketing Information Bulletins at the KIWI Website. - [Print Advertising is Still Viable](https://kiwi-comm.com/blog/marketing-tip-of-day/) - Have you given up on print advertising? So many marketers seem to think that the only way to market themselves is via the Internet. While online marketing tactics seem to be the wave of the future, print advertising is still viable. Here are a few tips for you to consider when planning your advertising campaign:Your - [Question of the Day](https://kiwi-comm.com/blog/question-of-day/) - Do you think Barack Obama did a good job of marketing/selling his healthcare plan to the American public? Please comment from a marketing perspective not whether or not your agree or disagree with his healthcare plan. - [KIWI News, a Newsletter for Marketing Professionals, Gets a Facelift](https://kiwi-comm.com/blog/kiwi-news-newsletter-for-marketing/) - KIWI Communications, Inc., an Orange County, CA marketing and advertising firm, redesigns KIWI News, a newsletter for marketing professionals, offering creative ideas, innovative marketing and advertising solutions, tips, and hints to help companies market their products more effectively.See the entire press release on PR Web. Sign up for the newly redesigned KIWI News Marketing Newsletter - [Article : Perspective on PR: Building an Effective Communication Program Genetic Engineering & Biotechnology News - Biotechnology from Bench to Business](https://kiwi-comm.com/blog/article-perspective-on-pr-building/) - Article : Perspective on PR: Building an Effective Communication Program Genetic Engineering & Biotechnology News - Biotechnology from Bench to BusinessShared via AddThis - [How To Create an Irresistible Offer](https://kiwi-comm.com/blog/how-to-create-irresistible-offer/) - Too many marketers fall short of communicating that irresistible offer to their prospects. Yeah, they might get the features right, and some may even get the benefits right, but they never go far enough in answering the question for their prospects, "What's in it for me?". That's what I call the "advantages"... over the competition - [Content Tips for E-Newsletters](https://kiwi-comm.com/blog/content-tips-for-e-newsletters/) - Do you scratch your head every time you sit down to write a new edition of your company's e-newsletter and wonder what you should write? Do you have writer's block most of the time? Well, here are a few tips to help you obtain great content.Tip No. 1: Provide interesting information to your reader. Don't - [The Feature Article: How To Get Yours Published](https://kiwi-comm.com/blog/feature-article-how-to-get-yours/) - Many companies today are relying heavily on publicity to promote their companies and their products. But, there is more to public relations that just sending out a news release. Have you considered writing a feature article and pitching it to one of your trade magazines? Here are a few tips to help you write a - [Magic Bullet Marketing: Three Common Mistakes Marketers Make that Cause Them to Fail](https://kiwi-comm.com/blog/magic-bullet-marketing-three-common/) - Don't we all want to discover that magic formula for marketing our products? We all think marketing is easy. Just build it and they will come. Right? Wrong! Marketing is really all about letting the world know that you exist and that you have a product to sell. The best marketing tools won't do that - [Ad Copy: Keep it Short and Sweet](https://kiwi-comm.com/blog/ad-copy-keep-it-short-and-swee/) - Do many of you get verbose when it comes to writing advertising copy? I know some of you will say that "my customers are highly technical and want a lot of information". Well, in an advertisement, you should tease the reader into wanting to find out more information about you. If you give them all - [Why You Shouldn't Forget Old-Fashioned Marketing Tactics](https://kiwi-comm.com/blog/why-you-shouldnt-forget-old-fashioned/) - I know what you're thinking. Get into the 21st century. Right? Well, sometimes being a contrarian will make you stand out. Have you tried writing a good, old-fashioned business letter lately? I mean the kind that is formalized and typed and mailed with a postage stamp? Your customers are getting deluged with e-mails on a - [Just Say Yes to Increase Your Sales](https://kiwi-comm.com/blog/just-say-yes-to-increase-your-sales/) - How many times has a potential customer called up for a quote and you were not responsive? Or, you didn't provide the customer with the turnaround time they needed. When you don't listen to the customer's requests, your company is telling that customer that you aren't interested in him or his business. Check out these - [3 Important Points to Remember for Good Website Design](https://kiwi-comm.com/blog/3-important-point-to-remember-for-good/) - This article provides three basic steps to designing not just a good Website ... but a great one. Simple is best rather than using flash and trash or a lot of bells and whistles. You'll retain visitor loyalty and improve the visitor's site experience by following these simple rules.See the complete article on Buzzle.com - [How Much Should You Spend on Advertising?](https://kiwi-comm.com/blog/how-much-should-you-spend-on/) - Ah-h-h-h ... the age old question. How much should I budget for my advertising expenditures? In general, companies budget too little on advertising and have high expectations of return on their investment... with little investment. The equation can't work out no matter how hard you try. What you should invest and how much you have - [How to Develop Killer Brochures: Three Practical Strategies](https://kiwi-comm.com/blog/how-to-develop-killer-brochures-three/) - Do you know what information you should include in your product brochures? Are you on target with your company's marketing strategies when you produce product or corporate brochures? Are you tired of wasting money on ineffective brochures? You don't need to be a victim of wasteful spending. Please read further and you'll find out how - [Do You Tweet? 3 Reasons Why You Should!](https://kiwi-comm.com/blog/do-you-tweet-3-reasons-why-you-should_03/) - If you are not familiar with the Twitter phenomenon, here is a brief overview. Twitter is a privately funded startup located in the San Francisco, CA area. It was created because the founder was interested in knowing what his friends were doing at any given time. Twitter was launched in August of 2006. Twitter's popularity - [New Discussions On the KIWI Facebook Page](https://kiwi-comm.com/blog/new-discussions-on-kiwi-facebook-page/) - Just started three new discussions on Facebook. Feel free to make comments, add your suggestions and ideas.Thanks for your comments. - [Check out our new Website Features](https://kiwi-comm.com/blog/check-out-our-new-website-features/) - We added some new features to our Website. Check out the News Room. We've added article widgets for Buzzle.com and ezinearticles.com. Now you can click to read our online articles. In addition, we've added company news releases and a company backgrounder, as well as, media contact information. Click here. - [How to Get More Bang for Your Buck By Selecting the Right Marketing Tactics](https://kiwi-comm.com/blog/how-to-get-more-bang-for-your-buck-by/) - Is your small business having a difficult time deciding what marketing strategies to utilize? Especially in this down-turned economy, you need to watch your marketing budget closer than ever. Here are a few tips to help you get more from your budget.Select marketing tactics that cost less than traditional forms of marketing. Move to online - [E-mail Marketing in 2010: What's New!](https://kiwi-comm.com/blog/e-mail-marketing-in-2010-whats-new/) - E-mail marketing has just about peaked in terms of new technology. Almost everyone has an e-newsletter these days. But, what is the secret to leading the pack in terms of innovation in eMarketing? Here are a few tactics that will help you engage your customers.Use an auto-responder to set up an automated e-mail to customers - [Nurture Marketing](https://kiwi-comm.com/blog/nurture-marketing/) - Have you heard of Market Nurturing or Lead Nurturing? Well, just as you tend to a seed with plenty of water, fertilizer, and sunshine, so also should you tend to your sales prospects.So often we treat all of our sales prospects the same and put them into the same box. But, they all aren't the - [Neuromarketing: Have you Tried it?](https://kiwi-comm.com/blog/neuromarketing-have-you-tried-it_22/) - According to Wikipedia, "neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) to measure activity in specific regional spectra of the brain response, and/or - [Are Trade Shows Still an Effective Marketing Tool?](https://kiwi-comm.com/blog/are-trade-shows-still-effective/) - With the high cost of travel, drayage, exhibit construction, and booth graphics, are trade shows still a viable marketing tool? Trade shows surely must have the highest "cost per contact" rate of any marketing tool in your toolkit so why do companies still spend millions of dollars a year on industry trade shows? Because prospects - [December 2012 Issue of KIWI News Now Available](https://kiwi-comm.com/blog/december-2012-issue-of-kiwi-news-now/) - Need some great marketing hints, tips and creative ideas? Read the latest issue of KIWI News, our monthly eNewsletter. Not yet registered to receive this jam-packed eNewsletter? Sign up today!In this issue we discuss how to repurpose your content. We also have a great article on Converting Leads to Sales. Click on the link to ## Pages - [Home](https://kiwi-comm.com/) - Are You Looking for High Growth, Increased Sales Performance, and Improved Brand Visibility? We See Your Brand Through a Different Set of Eyes. Marketing is changing. And it’s changing rapidly. It’s no longer about the products you make, but it’s about the stories you tell. KIWI Communications, Inc. is passionate about helping C-suite executives build a following, - [Resources](https://kiwi-comm.com/resources/) - More InformationNeed some more information on how KIWI Communications, Inc. can help you develop a successful marketing strategy? Download our corporate brochure which will provide you more details on our marketing services, client list, and other information. Download BrochureeNewsletter ArchiveFebruary 2020 Should You Market to Gen X, Millennials (Gen Y) and Gen Z in the Same - [About](https://kiwi-comm.com/about/) - Unlock Your Marketing Genius With Innovative Business Solutions Inspired by the Stories of Your Customers. We Bring Those Stories to Life. Welcome. I am so excited that you have found your way to our website. You may be curious about our name and logo and how it reflects our company philosophy and mission. KIWI Communications, - [test](https://kiwi-comm.com/test-2/) - [Marketing Transformation Session](https://kiwi-comm.com/marketing-transformation-session/) - Apply for Your One-to-One Marketing Transformation Session Are you ready to take your marketing strategy to the next level? Have you tried online marketing to no avail? Are your revenue numbers increasing marginally or sliding? Is it time for you to position your company and products differently to attract and convert your ideal customer? If so, then Let’s Talk. - [Contact](https://kiwi-comm.com/contact/) - Let’s Chat!Interested in working together? Our friendly Help Team can be reached Monday through Friday from 8:00 am to 5:00 pm Eastern Time. Tell us about your project. Complete the Inquiry Form to the right with a brief description. Have a question for us? Reach out to us and we’ll respond to you within 24 - [Blog](https://kiwi-comm.com/blog/) - Marketing Research Made Simple: A 7-Step Approach To Get the Most Out of Your Marketing Research Gallery Marketing Research Made Simple: A 7-Step Approach To Get the Most Out of Your Marketing Research Marketing Marketing Research Made Simple: A 7-Step Approach To Get the Most Out of Your Marketing Research By: Matt Seltzer, Guest Blogger - [Services](https://kiwi-comm.com/services/) - The Art of Marketing We know that you are on a mission to influence others and we want to help you get there faster. Our job is to offer fresh perspectives and breakthrough strategies to help you increase lead generation, conversion, and create excellent results. We partner with you to transform your marketing approach into - [Clients](https://kiwi-comm.com/clients/) - Client: A Person or Group that Engages the Professional Advice or Services of Another Professional Organization Helping Clients Succeed! We love our clients and describe each one as a “relationship” rather than just a transaction. We make a connection and build trust, honesty, and integrity into each and every one of our client associations. We encourage a long-term - [Client Activation](https://kiwi-comm.com/client-activation/) - Let’s make something great together. Let’s get started. Thank you for your interest in working with KIWI Communications, Inc. Getting started is easy. Just fill in the blanks on the form to the right and we’ll get back to you within one working day. First, a little preparation. You’ve learned a lot about us. We’d - [test](https://kiwi-comm.com/test/) - Do you want to influence others? Would you like to know how to attract prospects using new digital technology? Do you need some inspiration to take your marketing strategy to the next level? - [Leadership](https://kiwi-comm.com/leadership/) - I’m on a mission…and that mission is to help your company achieve its full potential. Hello, I’m Sheila Brann, the Founder and CEO of KIWI Communications, Inc., a customer-concentric, solutions-oriented marketing consulting firm. We help businesses to powerfully position themselves so they attract, convert and retain customers. Throughout my career, I’ve seen dozens of companies fail - [Privacy Policy](https://kiwi-comm.com/privacy-policy/) - kiwi-comm.com Privacy Policy - KIWI Communications, Inc. 10-13 minutes ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- KIWI Communications, Inc. is a provider of marketing consulting services ("KIWI Communications, Inc." or "Services"). Your privacy and protection of information you share with us while using our Services is very important to us. This "Privacy Policy" explains what information we gather from our users ## Portfolio - [PerkinElmer](https://kiwi-comm.com/blog/portfolio-items/perkinelmer/) - [SCIEX](https://kiwi-comm.com/blog/portfolio-items/sciex/) - [IRIS Personalized Medicine](https://kiwi-comm.com/blog/portfolio-items/iris-personalized-medicine/) - [Retsch](https://kiwi-comm.com/blog/portfolio-items/retsch/) - [Alpha Technics](https://kiwi-comm.com/blog/portfolio-items/alpha-technics/) - [BioForce](https://kiwi-comm.com/blog/portfolio-items/bioforce/) - [ActivX](https://kiwi-comm.com/blog/portfolio-items/activx/) - [SunRx](https://kiwi-comm.com/blog/portfolio-items/sunrx/) - [Endologix](https://kiwi-comm.com/blog/portfolio-items/endologix/) - [Beckman Coulter](https://kiwi-comm.com/blog/portfolio-items/beckman-coulter/) ## Categories - [Uncategorized](https://kiwi-comm.com/blog/category/uncategorized/) - [Branding](https://kiwi-comm.com/blog/category/branding/) - [Trade Shows](https://kiwi-comm.com/blog/category/trade-shows/) - [Marketing](https://kiwi-comm.com/blog/category/marketing/) - [Social Media](https://kiwi-comm.com/blog/category/social-media/) - [Advertising](https://kiwi-comm.com/blog/category/advertising/) - [Public Relations](https://kiwi-comm.com/blog/category/public-relations/) - [Webinars](https://kiwi-comm.com/blog/category/webinars/) - [Video Content Marketing](https://kiwi-comm.com/blog/category/video-content-marketing/) - [Marketing Trends](https://kiwi-comm.com/blog/category/marketing-trends/) - [Market Research](https://kiwi-comm.com/blog/category/market-research/) - [Photography](https://kiwi-comm.com/blog/category/photography/) ## Tags - [marketing](https://kiwi-comm.com/blog/tag/marketing/) - [marketing and advertising](https://kiwi-comm.com/blog/tag/marketing-and-advertising/) - [trade shows](https://kiwi-comm.com/blog/tag/trade-shows/) - [advertising budgets](https://kiwi-comm.com/blog/tag/advertising-budgets/) - [direct marketing](https://kiwi-comm.com/blog/tag/direct-marketing/) - [marketing communications](https://kiwi-comm.com/blog/tag/marketing-communications/) - [creative brief](https://kiwi-comm.com/blog/tag/creative-brief/) - [marketing planning and execution](https://kiwi-comm.com/blog/tag/marketing-planning-and-execution/) - [Digital Marketing](https://kiwi-comm.com/blog/tag/digital-marketing/) - [agency selection](https://kiwi-comm.com/blog/tag/agency-selection/) - [social media marketing](https://kiwi-comm.com/blog/tag/social-media-marketing/) - [public relations](https://kiwi-comm.com/blog/tag/public-relations/) - [blogs](https://kiwi-comm.com/blog/tag/blogs/) - [marketing performance metrics](https://kiwi-comm.com/blog/tag/marketing-performance-metrics/) - [Website Design](https://kiwi-comm.com/blog/tag/website-design/) - [landing pages](https://kiwi-comm.com/blog/tag/landing-pages/) - [Inbound Marketing](https://kiwi-comm.com/blog/tag/inbound-marketing/) - [social media](https://kiwi-comm.com/blog/tag/social-media/) - [market segmentation](https://kiwi-comm.com/blog/tag/market-segmentation/) - [Networking](https://kiwi-comm.com/blog/tag/networking/) - [branding](https://kiwi-comm.com/blog/tag/branding/) - [Neuromarketing](https://kiwi-comm.com/blog/tag/neuromarketing/) - [customer retention](https://kiwi-comm.com/blog/tag/customer-retention/) - [mobile marketing](https://kiwi-comm.com/blog/tag/mobile-marketing/) - [marketing research](https://kiwi-comm.com/blog/tag/marketing-research/) - [presentation skills](https://kiwi-comm.com/blog/tag/presentation-skills/) - [sales tips](https://kiwi-comm.com/blog/tag/sales-tips/) - [customer testimonials](https://kiwi-comm.com/blog/tag/customer-testimonials/) - [e-newsletters](https://kiwi-comm.com/blog/tag/e-newsletters/) - [eMarketing](https://kiwi-comm.com/blog/tag/emarketing/) - [marketing strategies](https://kiwi-comm.com/blog/tag/marketing-strategies/) - [Content](https://kiwi-comm.com/blog/tag/content/) - [event planning](https://kiwi-comm.com/blog/tag/event-planning/) - [Website](https://kiwi-comm.com/blog/tag/website/) - [social networking](https://kiwi-comm.com/blog/tag/social-networking/) - [exhibits](https://kiwi-comm.com/blog/tag/exhibits/) - [tchotchkes](https://kiwi-comm.com/blog/tag/tchotchkes/) - [brochures](https://kiwi-comm.com/blog/tag/brochures/) - [advertising](https://kiwi-comm.com/blog/tag/advertising/) - [online advertising](https://kiwi-comm.com/blog/tag/online-advertising/) - [selling](https://kiwi-comm.com/blog/tag/selling/) - [Webinars](https://kiwi-comm.com/blog/tag/webinars/) - [KIWI News](https://kiwi-comm.com/blog/tag/kiwi-news/) - [Marketing Psychographics](https://kiwi-comm.com/blog/tag/marketing-psychographics/) - [ezine marketing](https://kiwi-comm.com/blog/tag/ezine-marketing/) - [lead handling](https://kiwi-comm.com/blog/tag/lead-handling/) - [direct mail](https://kiwi-comm.com/blog/tag/direct-mail/) - [videos](https://kiwi-comm.com/blog/tag/videos/) - [copywriting](https://kiwi-comm.com/blog/tag/copywriting/) - [Search Engine Optimization](https://kiwi-comm.com/blog/tag/search-engine-optimization/) - [crisis management](https://kiwi-comm.com/blog/tag/crisis-management/) - [Twitter](https://kiwi-comm.com/blog/tag/twitter/) - [booths](https://kiwi-comm.com/blog/tag/booths/) - [newsletter](https://kiwi-comm.com/blog/tag/newsletter/) - [digital photography](https://kiwi-comm.com/blog/tag/digital-photography/) - [product photography](https://kiwi-comm.com/blog/tag/product-photography/) - [collateral](https://kiwi-comm.com/blog/tag/collateral/) - [Print Advertising](https://kiwi-comm.com/blog/tag/print-advertising/) - [marketing automation](https://kiwi-comm.com/blog/tag/marketing-automation/) - [Life Strategies](https://kiwi-comm.com/blog/tag/life-strategies/) - [data analysis](https://kiwi-comm.com/blog/tag/data-analysis/) - [Edutainment](https://kiwi-comm.com/blog/tag/edutainment/) - [Presentations](https://kiwi-comm.com/blog/tag/presentations/) - [video marketing](https://kiwi-comm.com/blog/tag/video-marketing/) - [Videography](https://kiwi-comm.com/blog/tag/videography/) ## Portfolio Categories - [Marketing Strategy](https://kiwi-comm.com/portfolio_category/marketing-strategy/) ## Portfolio Tags - [SunRx](https://kiwi-comm.com/portfolio_tags/sunrx/)