Have you ever gotten a testimonial from a customer but did nothing with it? Customer testimonials are valuable marketing tools, especially if it is a testimonial from someone of influence. So, how can you use customer testimonials to market your company? Here are a few ideas:
- Of course, the obvious answer is to place them on your Website. Many companies are reluctant to brag about themselves so customer testimonials are a great way to say great things about your company from a credible source. It’s a great way to tell other customers about your great customer service, reliability of your products, or honesty and integrity of your sales force.
- You can also integrate them with social media. It’s a superb way to direct people to a video of your customer telling the world about a great experience they had in dealing with your company.
- If appropriate, you can add the video as an attachment to an online press release. You may have to edit it to fit the specific release you are sending, but it’s a great way to get your message out to your audience.
- Use testimonials also in your printed literature. And, don’t just put generic information such as a title. Use the “real” person’s name, title, and company. But, make sure you have permission to use it. Some companies frown on their employees endorsing another company. And others applaud it and enjoy having the publicity for their company. Work with your customer’s public relations department so that you can have a win-win situation. You get the benefit of the testimonial and your customer also gets some much needed free publicity.
It is well worth taking the time to develop those good working relationships with your customers. You want to have them as a customer for life. So, ask your customers if they would be willing to provide a testimonial. You’ll be surprised how many say yes.
