Have you attended a Webinar recently? I get at least one invitation per week, it seems. And, I’ve certainly attended my share of them. But, what about your company? Have you ever thought about adding Webinars as part of your marketing mix? Using Webinars is a very good way to get a captive audience to listen to your message.
But, what is a Webinar? Well, it is short for Web Seminar. It basically is a one-way communication from the speaker to the audience with limited audience participation. However, some Webinars include text chat capability and a Q&A session. Most Webinars consist of a PowerPoint slide presentation with a keynote speaker and maybe one or two other speakers disseminating information about an engaging topic. Here are some do’s and don’ts.
- Think of your Webinar just like you would any other seminar. Just because you don’t have a “live” audience doesn’t mean you shouldn’t impart just as interesting information as you would with a face-to-face audience. The presentations should be delivered in a way to keep your audience listening. With a Webinar it is very easy for your audience to get distracted with other tasks at their office.
- Sell the event … not the product. Too many times when presenting a Webinar businesses hype their company or product rather than offering their customers something of value or interest. Since your Webinar will most likely be 30-40 minutes in length, you’ll need to make sure you are offering your prospective audience some knowledge or expertise that they couldn’t ordinarily get.
- Track your results and refine your Webinar tactics. There’s nothing worse than not learning from your successes or your mistakes. So, get some feedback from your audience and find out what you did right and what you can do to improve your next Webinar.
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