Too many marketers fall short of communicating that irresistible offer to their prospects. Yeah, they might get the features right, and some may even get the benefits right, but they never go far enough in answering the question for their prospects, “What’s in it for me?”. That’s what I call the “advantages”… over the competition … over other products, etc.
- You must offer a high ROI (return on investment). If your product or service is great, this is automatic. If you don’t have a great product, then no amount of marketing or advertising will cover up that fact. So spend time on product development so that your product is made of the highest standards.
- Make sure you are offering your product to the right audience. If you’re selling hairbrushes, you’re not going to market them to bald people, are you? So, make sure you audience has a need, want, and desire for your product. Target your audience. No matter how great your copywriting skills are, you’ll never sell to an uninterested target.
- Collaborate with a symbiotic company. If you’re selling hairbrushes, perhaps you can team up with a hair salon, for example. You might offer the salon a percentage of sales for every hair brush they sell to their customers. You don’t have to go it alone. Many companies are now collaborating to find new customers. It’s a win-win situation if you choose the right collaboration.
- But, above all, make your message credible and believable. Too many marketers create offers that are “too good to be true”. If that’s the case, your audience won’t believe in you or your product.
So, next time you’re creating an offer in an advertisement, online, or any other medium, remember these points.
