Why should you add an e-newsletter to your list of marketing tactics? Well, it is a lot easier to grow your business through referrals from existing customers than to chase new prospects. If you currently have an good in-house list, then you should think of that list as a valuable asset.
- What does an e-newsletter do for you? First of all, it helps all of your customers, prospects, vendors, partners, suppliers, etc. to keep your company’s name top of mind. It also provides an ongoing communication with these people. It allows you to promote your products or services. But, most of all, it develops relationships.
- Elements of a good e-newsletter: Keep it short and to the point. Divide your newsletter into small sound bites. Use bullets and short paragraphs. Add links to important information on your Website. Don’t forget to add a sign up box and a forward box as well. And, don’t forget to provide to provide a privacy statement. Let your customers know that you do not sell their information.
- How much time does it take to create a newsletter? Unfortunately, you can’t just push a button and have an e-newsletter. It does take some thought as to content. But, insofar as the layout and creation process, there are many templates and companies that can help you with this. For a small monthly fee you can outsource the production of your e-newsletter.
Consider adding an e-newsletter to your marketing mix of tactics. It’s an inexpensive way to keep your name in front of your customers. It provides credibility, shows your expertise in a specific industry, and promotes your business.
