Do you have a clue as to what information you should include on your company brochure? Is your brochure ineffective? Are you reaching your target market? Here are a few tips to help you when writing and designing brochures.
- Always answer the question, “What’s in it for me?” from the perspective of your target customers. Don’t focus on just the features of your product or service, but also understand the benefits to the customer. What does your product do that your competition doesn’t. What problem does your product solve? Go one step further and think of the “advantages” of your product not just over the competition’s product but also over other type of products.
- Make your business stand out from your competition. You can create the most beautiful, glossy brochure of all times. But, it’s not just the eye-catching graphics that will make you stand out from the competition. How can you differentiate your company or your product from your competition? What do you do best? Do you have excellent customer service, shorter processing time, excellent after sales support? Think about it and promote it within your brochure.
- Know your audience. You need to write your brochure in the style of your audience. If your audience is highly technical, for example, you will want to produce a more conservative and technical brochure. If you are targeting a youthful audience, you might want more modern language and graphics. Otherwise, they may perceive you as a “dinosaur”.
Think of your brochure as an investment so be sure they are effective in gaining new prospects, informing your existing customer base about something new or creating a positive corporate image.
