Do you segment your customers? Or do you just lump them all into one category? Do you categorize your customers by technologies, techniques or products they use? If you don't segment your customers, you will [...]
Do you know what information you should include in your product brochures? Are you on target with your company's marketing strategies when you produce product or corporate brochures? Are you tired of wasting money on [...]
I hear from some people that they've "made a lot of friends" using social media. Then, I also find people that haven't gotten one comment on their LinkedIn discussions, one RT (that's retweet) or response [...]
Have you lost interest in direct mail? Do you think direct mail just doesn't work anymore? Are you putting more emphasis on social media or other marketing tactics. Well, direct mail can become the most [...]
Ah-h-h-h ... the age old question. How much should I budget for my advertising expenditures? In general, companies budget too little on advertising and have high expectations of return on their investment... with little investment. [...]
As we head into the fourth quarter of the year and work on all of those Fall trade shows, have you looked at your exhibit expenses lately? Here are a few estimates that may match [...]
Do you know what makes a good advertisement? Well, there are many factors you should consider based on research through the years in various market segments. Here are few ideas for you to consider:Size of [...]
The answer is a profound yes. The more a company advertises in business publications, the more likely it is to benefit from increased sales and profits. More advertising means more leads. And more leads means [...]
Has your marketing activity become paralyzed this past year? It's as if many companies are frozen in place, space, and time. In other words, they just aren't doing much with their marketing programs. But, if [...]
Do you sometimes feel like you're on the road to nowhere trying to decipher online advertising opportunities? Well, you're not alone. With all of the social media marketing, banner ads, article sites, ad words, blogs, [...]
