3 Important Points to Remember for Good Website Design
This article provides three basic steps to designing not just a good Website ... but a great one. Simple is best rather than using flash and trash or a lot of bells and whistles. You'll [...]
Do You Pick the Gold Nuggets From Your Sales Inquiries?
How do you handle your sales inquiries? Does this sound like your company? Typically an inquiry is generated through various marketing communications activities, whether it be online, at a trade show, through a print advertisement, [...]
Just Say Yes to Increase Your Sales
How many times has a potential customer called up for a quote and you were not responsive? Or, you didn't provide the customer with the turnaround time they needed. When you don't listen to the [...]
Marketing Doesn’t Cost…It Pays Big Dividends
Have you severely cut back your marketing budget this year due to the economic downturn? Well, you may have saved some money this year, but I bet you jeopardized future sales. And what did your [...]
Ice Cream and Cake! What Does That Have to Do With Marketing?
As I sit here celebrating my birthday today, I can't help but think about the luscious ice cream and cake I'm going to dive into later today. Decadent chocolate cake with white icing and cherry [...]
5 Steps for a Killer Public Relations Plan
How many of you haphazardly send out news releases? Do you just send them out on a whim? Well, you should consider a little planning and organization as well as taking a consistent approach. Here [...]
Why You Shouldn’t Forget Old-Fashioned Marketing Tactics
I know what you're thinking. Get into the 21st century. Right? Well, sometimes being a contrarian will make you stand out. Have you tried writing a good, old-fashioned business letter lately? I mean the kind [...]
The KIWI is Celebrating a Ten-Year Milestone
Happy birthday to us. Happy birthday to us. Happy birthday to uh--us. Happy birthday to us. We're celebrating our ten years in business on September 1st. Yes, it was ten years ago today that we [...]