Is your sales process backfiring on you these days? Are you still taking the "traditional" approach to selling your products? That is, telling your customer whatever they want to hear? Or, telling your customer whatever [...]
Have you ever gotten a testimonial from a customer but did nothing with it? Customer testimonials are valuable marketing tools, especially if it is a testimonial from someone of influence. So, how can you use [...]
Do you know the difference between outbound marketing and inbound marketing? Are these even familiar terms to you? Well, if you are a "traditionalist" you may not have heard of this terminology before. Here is [...]
Here's a good article on mobile marketing from Hank Mondaca. On his blog, The Mobile Marketer, Hank charts the growth of mobile advertising for the next five years. While mobile advertising has been slow to [...]
Here are a few basic tips to guide you on the path to e-mail marketing success. You can expect higher returns on your email marketing investment if you adhere to these basic principles.Take a look [...]
E-mail marketing has just about peaked in terms of new technology. Almost everyone has an e-newsletter these days. But, what is the secret to leading the pack in terms of innovation in eMarketing? Here are [...]
Can you imagine what it looks like if you row a boat with both oars going in opposite directions? I think you would find that your boat is going around in circles. Instead you need [...]