What’s All the Buzz About the New Marketing?
Are you somewhat out of step these days with all of the new marketing buzz words? Well, you're not alone. With all of the social media, blogging, microsites, mobile and the like, how can you [...]
The New Face of Public Relations
Publicity, PR, press relations, public relations, news releases, whatever buzz words you're used to, PR is changing. And it is changing due to social media, blogging, Twitter, microsite groups, and the like. Gone are the [...]
Are Trade Shows Still an Effective Marketing Tool?
With the high cost of travel, drayage, exhibit construction, and booth graphics, are trade shows still a viable marketing tool? Trade shows surely must have the highest "cost per contact" rate of any marketing tool [...]
Why Traditional Marketing Still Works
With all the social media marketing, content marketing, inbound marketing, digital marketing, mobile marketing, search engine marketing and the like, I still contend that "good" old-fashioned marketing works and that the buggy whip can still [...]