I just attended this week a webinar about Word-of-Mouth Marketing (WOMM). The webcast imparted some interesting facts that I wasn't aware of. For example, according to Yankelovich, 2010, 76% don't believe that companies tell the [...]
Okay, so you are now blogging, connecting through LinkedIn, communicating via Twitter, engaging with your customers on Facebook, but do you really know your customers and prospects? So often I ask my customers to provide [...]
Have you tried Facebook yet? If not, ask yourself why. Do you think it's just for grandparents to share stuff about their grandkids? Or perhaps it's for college students to share their weekend party arrangements? [...]
Do you have your Daytimer, calendar, BlackBerry or iPhone filled with important dates like birthdays, anniversaries and the like? Well, why don't you also plan your marketing tactics and put them on your schedule, as [...]
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