What Do You Think a Brand is? It May Not Be What You Think.
I hear the word "brand" used a lot lately. Typically when I ask my clients what do you mean by brand, they typically say they want a new logo, new tagline, new graphics, etc. Your [...]
Listening to Your Customers is More Powerful Than Massive Data Collection
Now don't get me wrong with the title of this article. I do think that the data you collect on your customers can be eye-opening and enlightening. However, too many companies have a tendency to [...]
Cheers to a New Year and a New You!
I’ve been struggling. Have you also been struggling lately? Wondering where you should take your career this year? Or if you’re a business owner, where you should take your company this year? Where you should [...]