If You Build It, They May Not Come!

Remember that saying in the movie Field of Dreams, and I'm paraphrasing here, "If you build it, they will come."? It was actually, "If you build it, he will come." Well, you get my drift, [...]

2019-04-04T13:59:58-07:00Advertising, Branding, Marketing, Public Relations|Comments Off on If You Build It, They May Not Come!

What Do You Think a Brand is? It May Not Be What You Think.

I hear the word "brand" used a lot lately. Typically when I ask my clients what do you mean by brand, they typically say they want a new logo, new tagline, new graphics, etc. Your [...]

2019-02-01T15:29:46-08:00Branding, Marketing|Comments Off on What Do You Think a Brand is? It May Not Be What You Think.

Listening to Your Customers is More Powerful Than Massive Data Collection

Now don't get me wrong with the title of this article. I do think that the data you collect on your customers can be eye-opening and enlightening. However, too many companies have a tendency to [...]

2019-03-26T15:46:18-07:00Marketing, Trade Shows|Comments Off on Listening to Your Customers is More Powerful Than Massive Data Collection

What is Your Worth?

I write articles about marketing and this blog contains information on hints, tips and marketing ideas. But, today, I want to talk about you. Yes, you. The person in the marketing department. Whether you are [...]

2019-04-03T14:37:16-07:00Marketing|Comments Off on What is Your Worth?

Host-Beneficiary Marketing: How Does It Work?

I've been interested lately in the health and wellness craze. So, I did some research on the Internet and found some interesting websites that provide some great information on weight loss, self-improvement, personal development, [...]

2019-04-03T14:54:45-07:00Advertising, Marketing|Comments Off on Host-Beneficiary Marketing: How Does It Work?
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