How has everyone's 2011 been going? The first month was extremely busy for me. And it got me to thinking about marketing from an entrepreneurial perspective. I run a small, boutique advertising agency and marketing [...]
Happy New Year!
And a very happy New Year to all. I trust everyone had a great holiday and enjoyed some time off from work with family and friends. But now, time to get back to work and [...]
Don’t Get Spooked When Planning Your Marketing for 2011
Happy October! I always love the fall season. October is Halloween. November is Thanksgiving and then December we celebrate Christmas. Even though we have 3 more months of this year and it seems like a [...]
Word-of-Mouth Marketing: Who is talking about you?
I just attended this week a webinar about Word-of-Mouth Marketing (WOMM). The webcast imparted some interesting facts that I wasn't aware of. For example, according to Yankelovich, 2010, 76% don't believe that companies tell the [...]
Do You Understand Your Target Audience?
Okay, so you are now blogging, connecting through LinkedIn, communicating via Twitter, engaging with your customers on Facebook, but do you really know your customers and prospects? So often I ask my customers to provide [...]
Are You Afraid to Use Facebook to Promote Your Company?
Have you tried Facebook yet? If not, ask yourself why. Do you think it's just for grandparents to share stuff about their grandkids? Or perhaps it's for college students to share their weekend party arrangements? [...]
Calendar Marketing
Do you have your Daytimer, calendar, BlackBerry or iPhone filled with important dates like birthdays, anniversaries and the like? Well, why don't you also plan your marketing tactics and put them on your schedule, as [...]
KIWI News … Keep Up with the Marketing Buzz
Are you confused with all of the new marketing trends? Sign up for our monthly eNewsletter where we provide you marketing hints, tips, and industry trends. Each month we select a hot topic and provide [...]
What’s All the Buzz About the New Marketing?
Are you somewhat out of step these days with all of the new marketing buzz words? Well, you're not alone. With all of the social media, blogging, microsites, mobile and the like, how can you [...]
The New Face of Public Relations
Publicity, PR, press relations, public relations, news releases, whatever buzz words you're used to, PR is changing. And it is changing due to social media, blogging, Twitter, microsite groups, and the like. Gone are the [...]