With the high cost of travel, drayage, exhibit construction, and booth graphics, are trade shows still a viable marketing tool? Trade shows surely must have the highest "cost per contact" rate of any marketing tool [...]
With all the social media marketing, content marketing, inbound marketing, digital marketing, mobile marketing, search engine marketing and the like, I still contend that "good" old-fashioned marketing works and that the buggy whip can still [...]
Gone are the days of mass marketing to an unknown entity. Today's marketing must be focused, narrowed, and targeted. Do you differentiate your customers? Or do you put them all in the same pot, so [...]
Do you know how to work the crowd when you are attending a corporate function? Do you just stand there like a wallflower waiting for someone to come up and talk to you? Or are [...]
Just a note to let you know that this blog has moved to:http://blog.kiwi-comm.comMore posts coming up shortly.TVMA3MXUFMT6
First quarter for most companies is trade show hell. I know I've had my share of them. Some that are back to back. But, are you getting the most out of your trade shows? I [...]
According to Wikipedia, "neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in [...]
Tomorrow is Valentine's Day...a day when we show our sweethearts how much we love them. But, do you also show your customers how much you care for them? Do you nurture those sales leads? Do [...]
All the buzz this week has been about Apple's new iPad. What do you think about it? Will you go out and buy one when they hit the stores?I'm sure most of the early adopters [...]
Have you heard of Market Nurturing or Lead Nurturing? Well, just as you tend to a seed with plenty of water, fertilizer, and sunshine, so also should you tend to your sales prospects.So often we [...]