HAPPY NEW YEAR
We wish all of our readers a very happy and prosperous New Year. Thank you for all your support this past year. We thank you for your loyalty. Please provide us some feedback so that [...]
Adaptability, Flexibility, and Evolvement
Is your company stuck in a rut? Are you adverse to change? Do you have the attitude ... we've always done it that way? Well, you're not alone. Many established companies are not nimble enough [...]
Getting the Most out of Your PowerPoint Presentations
Do you often have to make presentations to a crowd or even to an individual during a sales meeting? And do you mostly use PowerPoint slides during your presentations? But, did you know there are [...]
Wondering What To Do About Your 2010 Marketing Plan?
Are you even developing a marketing plan for next year? I certainly hope so. Even the smallest of businesses should have a marketing plan, including marketing services agencies. I see so many small marketing firms [...]
Don’t You Think It’s Time to Stop Selling Your Products and Start Making Sales?
Is your sales process backfiring on you these days? Are you still taking the "traditional" approach to selling your products? That is, telling your customer whatever they want to hear? Or, telling your customer whatever [...]
The Value of Customer Testimonials
Have you ever gotten a testimonial from a customer but did nothing with it? Customer testimonials are valuable marketing tools, especially if it is a testimonial from someone of influence. So, how can you use [...]
Rethinking Marketing: Outbound vs. Inbound Marketing
Do you know the difference between outbound marketing and inbound marketing? Are these even familiar terms to you? Well, if you are a "traditionalist" you may not have heard of this terminology before. Here is [...]
Mobile Marketing Expenditures on the Rise
Here's a good article on mobile marketing from Hank Mondaca. On his blog, The Mobile Marketer, Hank charts the growth of mobile advertising for the next five years. While mobile advertising has been slow to [...]
Basics for E-mail Marketing Success
Here are a few basic tips to guide you on the path to e-mail marketing success. You can expect higher returns on your email marketing investment if you adhere to these basic principles.Take a look [...]
E-mail Marketing in 2010: What’s New!
E-mail marketing has just about peaked in terms of new technology. Almost everyone has an e-newsletter these days. But, what is the secret to leading the pack in terms of innovation in eMarketing? Here are [...]