Need a Killer Sales Prospecting Script? Part 2
Following on our previous article on this blog, here are a few more tips for developing a great sales script.Set yourself up as an expert. Say phrases like "we specialize in ..." or "we are [...]
Need a Killer Sales Prospecting Script? Part I
Don't we all these days. After all, we are all sales people whether we want to admit it or not. Whether you are a small business owner, entrepreneur, looking for another job, or trying to [...]
The Ultimate Trade Show Give-Away
Does your company spend thousands of dollars a year on give-aways, tchotchkes, or premiums, specifically purchased for trade shows? How many mousepads, pens, keychains or coffee mugs have you purchased in the past few years? [...]
What’s the Great Formula for Great Marketing?
Not sure any of the so-called gurus, sherpas, or other divinations with crystal balls can answer that question. But I can. And the answer is simple. Stop focusing only on getting new customers and start [...]
KIWI News … Your Authoritative Guide to Great Marketing
Here is some information about my quarterly newsletter. It is filled with marketing hints, tips, and creative ideas. KIWI News is FREE to qualified marketing professionals. Along with the quarterly issue, you get monthly e-mail [...]
Do You Tweet? 3 Reasons Why You Should!
If you are not familiar with the Twitter phenomenon, here is a brief overview. Twitter is a privately funded startup located in the San Francisco, CA area. It was created because the founder was interested [...]
More Twitter DOs and DON’Ts
Twitter and most social media, for that matter, has experienced phenomenal growth in the past year. Most companies are now realizing the value of Twitter and are starting to make regular tweets to their customers. [...]
Social Media … Revealed
I think I've got it! I just attended a Webinar about marketing with Twitter. The speaker was Jamie Turner @60 Second Marketer. He had a great way of explaining the various social media in an [...]
Marketing Segmentation: Its Importance in Building Brands
Do you segment your customers? Or do you just lump them all into one category? Do you categorize your customers by technologies, techniques or products they use? If you don't segment your customers, you will [...]
How to Develop Killer Brochures: Three Practical Strategies
Do you know what information you should include in your product brochures? Are you on target with your company's marketing strategies when you produce product or corporate brochures? Are you tired of wasting money on [...]