Do you scratch your head every time you sit down to write a new edition of your company’s e-newsletter and wonder what you should write? Do you have writer’s block most of the time? Well, here are a few tips to help you obtain great content.
Tip No. 1: Provide interesting information to your reader. Don’t just write about recent company news unless you have a “hot” topic or product to write about. Look more to industry news, statistics, general trends, etc. to focus on in your next issue.
Tip No. 2: Provide tips and advice to your readership. Give them some “how to” articles. People are always looking to learn new information. Look to employees within your company to help you with these articles.
Tip No. 3: Reiterate a case study to show how a company solved a particular problem. But, again, make sure the case study is relevant to your customer base. Look to your customers to help you with a case study.
Tip No. 4: Add a short survey or opinion poll to your e-newsletter. People love to give their opinion on topics and enjoy seeing the results.
Tip No. 5: Make your e-newsletter fun. Of course, you may be dealing with serious subject matter, but a funny, humorous cartoon, anecdote, or quote may be just the thing to get your audience interested.
So, next time you have to sit down to write that next edition of your e-newsletter, refer back to these simple and easy tips.
