Have you lost interest in direct mail? Do you think direct mail just doesn’t work anymore? Are you putting more emphasis on social media or other marketing tactics. Well, direct mail can become the most predictable and consistent way to generate more customers. But, most companies just don’t know how to be successful.
- Your list is the most important aspect of your direct mailer. Don’t just depend on purchasing a list of people in a certain zip code. You need to accurately target the people who will be receiving your message. You’ll need to purchase a list that is compiled by certain demographics. For example, if you want to target an audience between 24 and 35 years of age, who earn an income of $50,000 or more, and who live in a certain geographic area, then you will need to specify these criteria to your list broker.
- You can also purchase a direct response list. These are defined as people who have previously purchased via direct response marketing. You can go to your local library and ask them for the SRDS (Standard Rate and Data Services) Direct Mail List Source Directory. They are also online at http://www.srds.com.
- And don’t forget your in-house list of customers in your company data base. This can be a very powerful list especially if you have categorized the entries by type of products they’ve purchased, what trade shows they attended, etc.
