Almost every company today has a Website no matter how large or small they are. I think most people understand the value of a Website in today’s market. However, do you use your Website as an electronic brochure? That was okay yesteryear but in today’s social media and eMarketing environment you need to upgrade your Website to include some rich media. Here are a few tips to help you upgrade the usefulness of your Website.
- Have you started sending out an e-newsletter? If so, create a sign-up box and place it prominently on your Website. Some of the e-newsletter companies now offer an e-mail archiving feature so that visitors can view past e-newsletters to determine if they want to sign up for your e-mail list.
- Do you have any Webinars that you recently hosted? Don’t forget to subscribe to the Record and Playback option from your Webinar service provider. That way you can place your On-Demand Webinar on your Website which will, in turn, increase visibility.
- Have you made any podcasts or videos? You can also add these to your Website enabling your visitors to subscribe to your podcast series.
Remember … a Website is not a static marketing tool. It should be updated often. Re-purpose your other marketing tools by adding them to your Website. You will reflect a positive corporate image by letting your visitors know more about your company’s products and services.
