Have you severely cut back your marketing budget this year due to the economic downturn? Well, you may have saved some money this year, but I bet you jeopardized future sales. And what did your competition do? Did they also cut back their marketing budget? If so, you’re in good company. If not, they are miles ahead of you in running the race.
So, are you blaming the sales force for not selling enough? That may be partly true, but when you cut back your marketing tactics so severely your customers assume you don’t exist any more or don’t care. The overall effectiveness of your marketing campaigns is diminished.
It’s not about throwing a lot of dollars into a marketing budget. It’s really about how effective you can be. So, use those dollars wisely, let them stretch further, repurpose some of the material, but maintain your corporate image, above all.
