Last week’s article talked about how to grow your business in 2012 and we specifically talked about adding keywords to your website, search engine optimization and lead conversions. Here are a few more tips to help you grow your business next year.
Start promoting your content and your company via social media. If you haven’t tried Twitter, Facebook or LinkedIn then these three social media sites are a must to promote your business. You can easily promote your blog articles and other content via Twitter. Also join some Groups that target your audience on LinkedIn. Then you can post pertinent information that you think the members of the group will benefit from your expertise. LinkedIn is especially beneficial if you are marketing to B2B companies.
And once you’ve optimized your website, created some fantastic landing pages, and are now collecting loads of leads, what do you do next? Well, some companies just collect the names and email address and the information lies fallow. Start by segmenting your list and then use lead nurturing to provide specific information that is relevant to that particular segment. Track how many times the lead has visited your site and which offers they clicked on. In other words, follow up on each lead and show them what’s in it for them. Why should they continue to follow you?
Send follow-up emails to your lead list and offer something else of value to them. You want to show your expertise in your field and why you are the best company for them to hire versus your competition. And don’t forget to measure the response rates of your email marketing programs. See how many people are opening your emails, how many unsubscribe and how many of those people click to your landing pages. Nurturing leads is all about developing a relationship with these people. And they are people, individuals who have a need for your service. So, don’t treat them like a number or just a name on a piece of paper, but nurture the relationship so that you will add value to your connections.
And the final tip to grow your business is to analyze the data and keep refining it. This is the step that most of my clients seem to want to avoid but it’s the most important step of all. You need to know if all of your efforts were for nought or if certain offers are working better than others. You can start by using Google Analytics on your website. It is a free tool and will help you understand the visitors to your website. So look for missed opportunities and refine your landing pages and offers to create a better fit for your target audience.
So, here’s to a great 2012. We wish you much prosperity and success in the New Year.
