Here are a few more ideas to help stimulate your journalistic curiosity to develop content for your Website, blog, or other online post.
- Create a series of case studies or success stories. Ask your sales reps to provide you a customer name who used your product in a unique way.
- Develop a series of Q&As. Ask your customer service personnel to provide you a list of frequently asked questions that they get every day dealing with customer issues.
- Create a series of testimonials. Not the self-serving kind but genuine real-life testimonials, perhaps of people using your products in their respective place of work.
- Don’t forget the usual information you should include on your Website such as corporate info. I can’t tell you how many times I see a Website without the basic corporate mission, philosophy and management listing.
- Try the David Letterman Top 10 List for something unique to your industry. Top 10s are always a crowd pleaser.
Feel free to leave your comments and let us know your ideas on content development.
