Is Social Media Really All That Social?
I hear from some people that they've "made a lot of friends" using social media. Then, I also find people that haven't gotten one comment on their LinkedIn discussions, one RT (that's retweet) or response [...]
Direct Mail Secrets: The List
Have you lost interest in direct mail? Do you think direct mail just doesn't work anymore? Are you putting more emphasis on social media or other marketing tactics. Well, direct mail can become the most [...]
How Much Should You Spend on Advertising?
Ah-h-h-h ... the age old question. How much should I budget for my advertising expenditures? In general, companies budget too little on advertising and have high expectations of return on their investment... with little investment. [...]
Exhibiting Dollars and Sense: Guidelines to Control Your Costs
As we head into the fourth quarter of the year and work on all of those Fall trade shows, have you looked at your exhibit expenses lately? Here are a few estimates that may match [...]
Advertising Effectiveness in B-to-B Markets
Do you know what makes a good advertisement? Well, there are many factors you should consider based on research through the years in various market segments. Here are few ideas for you to consider:Size of [...]