Does Advertising Work?
The answer is a profound yes. The more a company advertises in business publications, the more likely it is to benefit from increased sales and profits. More advertising means more leads. And more leads means [...]
9 Recession-Fighting Marketing Tactics for these Tough Times
Has your marketing activity become paralyzed this past year? It's as if many companies are frozen in place, space, and time. In other words, they just aren't doing much with their marketing programs. But, if [...]
Three Steps to Deciphering Online Advertising Opportunities!
Do you sometimes feel like you're on the road to nowhere trying to decipher online advertising opportunities? Well, you're not alone. With all of the social media marketing, banner ads, article sites, ad words, blogs, [...]
3 Important Points to Remember for Good Website Design
This article provides three basic steps to designing not just a good Website ... but a great one. Simple is best rather than using flash and trash or a lot of bells and whistles. You'll [...]
Do You Pick the Gold Nuggets From Your Sales Inquiries?
How do you handle your sales inquiries? Does this sound like your company? Typically an inquiry is generated through various marketing communications activities, whether it be online, at a trade show, through a print advertisement, [...]