Does Direct Mail Work?
With all of the online advertising opportunities and the social media networking going on, does anyone still send out direct mailers via snail mail? Well, I'm somewhat of a contrarian, so I think this type [...]
Videos Can Be an Effective Tool for Promoting Your Products
Have you considered using rich media in your e-newsletters, online advertising, or even online news releases? Videos can be an exciting way to promote your company's products. And you don't have to pay a lot [...]
Content Tips for E-Newsletters
Do you scratch your head every time you sit down to write a new edition of your company's e-newsletter and wonder what you should write? Do you have writer's block most of the time? Well, [...]
LinkedIn: How to Get the Most Out of Your Social Networking Experience
I attended the AMA Kickoff Party last night where we had a most engaging speaker, Dorothy Gilbert, speak about the social media networking site LinkedIn. She profiled her experience as a user of this social [...]
How to Pitch a Story Idea
We all know, or should know, the value of public relations in promoting our company. But, the task can be daunting with over 6,000 magazines from which to choose. How does a company pitch an [...]