By: Ted Villegas, TedV Studios, Guest Blogger When hiring a Professional Photographer or Videographer ... why are the fees so different from one company to the next? And, how do I know that I'm hiring [...]
I think we marketers tend to lump everyone into the same bucket, from the Baby Boomers to the Gen X'ers, to the Gen Y, and Gen Z populations. But is that the best way for [...]
By George Stez, Guest Blogger Would you agree that a company’s logo is the most valuable visual element your company owns? When executed correctly, it allows you the opportunity to communicate what your company is [...]
How long has it been since you ran a print advertisement in a trade magazine? For most of you reading this article, it’s probably been a long time. I know most of my clients have [...]
Remember that saying in the movie Field of Dreams, and I'm paraphrasing here, "If you build it, they will come."? It was actually, "If you build it, he will come." Well, you get my drift, [...]
Do you know what makes a good advertisement? Well, there are many factors you should consider based on research through the years in various market segments. Here are few ideas for you to consider:Size of [...]
The answer is a profound yes. The more a company advertises in business publications, the more likely it is to benefit from increased sales and profits. More advertising means more leads. And more leads means [...]
Do many of you get verbose when it comes to writing advertising copy? I know some of you will say that "my customers are highly technical and want a lot of information". Well, in an [...]
