I think we marketers tend to lump everyone into the same bucket, from the Baby Boomers to the Gen X'ers, to the Gen Y, and Gen Z populations. But is that the best way for [...]
By George Stez, Guest Blogger Would you agree that a company’s logo is the most valuable visual element your company owns? When executed correctly, it allows you the opportunity to communicate what your company is [...]
Remember that saying in the movie Field of Dreams, and I'm paraphrasing here, "If you build it, they will come."? It was actually, "If you build it, he will come." Well, you get my drift, [...]
First quarter for most companies is trade show hell. I know I've had my share of them. Some that are back to back. But, are you getting the most out of your trade shows? I [...]
Not sure any of the so-called gurus, sherpas, or other divinations with crystal balls can answer that question. But I can. And the answer is simple. Stop focusing only on getting new customers and start [...]
Do you segment your customers? Or do you just lump them all into one category? Do you categorize your customers by technologies, techniques or products they use? If you don't segment your customers, you will [...]
