Now don't get me wrong with the title of this article. I do think that the data you collect on your customers can be eye-opening and enlightening. However, too many companies have a tendency to [...]
Does your company spend thousands of dollars a year on give-aways, tchotchkes, or premiums, specifically purchased for trade shows? How many mousepads, pens, keychains or coffee mugs have you purchased in the past few years? [...]
As we head into the fourth quarter of the year and work on all of those Fall trade shows, have you looked at your exhibit expenses lately? Here are a few estimates that may match [...]
Is your trade show exhibit a bit worn or outdated? Many companies have cut costs by budgeting very little money for upkeep of their trade show exhibits. But, you don't have to spend a lot [...]
