I think we marketers tend to lump everyone into the same bucket, from the Baby Boomers to the Gen X'ers, to the Gen Y, and Gen Z populations. But is that the best way for [...]
Do you sometimes feel like you're ziplining in the desert or on a roller coaster when you start your marketing planning ritual every year? I know you may feel out in left field. You have [...]
Gone are the days of mass marketing to an unknown entity. Today's marketing must be focused, narrowed, and targeted. Do you differentiate your customers? Or do you put them all in the same pot, so [...]
Do you segment your customers? Or do you just lump them all into one category? Do you categorize your customers by technologies, techniques or products they use? If you don't segment your customers, you will [...]
