Should you Market to the Baby Boomer, Gen X, Gen Y, and Gen Z Demographic Groups Using the Same Marketing Strategy?

I think we marketers tend to lump everyone into the same bucket, from the Baby Boomers to the Gen X'ers, to the Gen Y, and Gen Z populations. But is that the best way for [...]

2020-01-13T12:10:42-08:00Advertising, Branding, Marketing|Comments Off on Should you Market to the Baby Boomer, Gen X, Gen Y, and Gen Z Demographic Groups Using the Same Marketing Strategy?

Market Research: It’s Chicken Soup For Your Marketing Plan

I had written a blog article about market research a few years ago and thought it was time to update the information. Many of my clients seem to think that market research has to be [...]

2019-11-05T11:19:08-08:00Market Research|Comments Off on Market Research: It’s Chicken Soup For Your Marketing Plan

Is Your Marketing Budget On Life Support? How To Get The Most Out Of A Limited Budget

Here’s the challenge. You just started working on your 2020 marketing budget and you assumed that you would have at least the same amount of money in your marketing budget as last year. Or, with [...]

What Does the Future of Marketing Look Like? Trends to Expect for 2020

If only we had a crystal ball so that we could see into the future, we would be the star of our marketing team. Unfortunately, futurists sometimes get it wrong. Typically change happens slower than [...]

2019-08-06T10:54:05-07:00Marketing Trends|Comments Off on What Does the Future of Marketing Look Like? Trends to Expect for 2020

Bring Your Marketing Strategies to Life With Video

Are you using video content marketing to promote your products or services? If you're not, then you may be left behind. With digital technology becoming more accessible via mobile, no need for desktop or laptop [...]

2019-07-12T14:53:09-07:00Marketing, Video Content Marketing|Comments Off on Bring Your Marketing Strategies to Life With Video

What Do You Think a Brand is? It May Not Be What You Think.

I hear the word "brand" used a lot lately. Typically when I ask my clients what do you mean by brand, they typically say they want a new logo, new tagline, new graphics, etc. Your [...]

2019-02-01T15:29:46-08:00Branding, Marketing|Comments Off on What Do You Think a Brand is? It May Not Be What You Think.
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