By George Stez, Guest Blogger Would you agree that a company’s logo is the most valuable visual element your company owns? When executed correctly, it allows you the opportunity to communicate what your company is [...]
Remember that saying in the movie Field of Dreams, and I'm paraphrasing here, "If you build it, they will come."? It was actually, "If you build it, he will come." Well, you get my drift, [...]
I write articles about marketing and this blog contains information on hints, tips and marketing ideas. But, today, I want to talk about you. Yes, you. The person in the marketing department. Whether you are [...]
We've all heard of heirloom tomatoes and other such fruits and vegetables. You've probably seen them at your local grocery store. If you haven't tried them yet, you are missing the great taste you might [...]
Are you guilty of these typical marketing faux pas? Despite the fact that most of us consider ourselves to be fairly savvy when it comes to marketing, we still fall victim to the following deadly [...]
And a very happy New Year to all. I trust everyone had a great holiday and enjoyed some time off from work with family and friends. But now, time to get back to work and [...]
I just attended this week a webinar about Word-of-Mouth Marketing (WOMM). The webcast imparted some interesting facts that I wasn't aware of. For example, according to Yankelovich, 2010, 76% don't believe that companies tell the [...]
Are you somewhat out of step these days with all of the new marketing buzz words? Well, you're not alone. With all of the social media, blogging, microsites, mobile and the like, how can you [...]
With all the social media marketing, content marketing, inbound marketing, digital marketing, mobile marketing, search engine marketing and the like, I still contend that "good" old-fashioned marketing works and that the buggy whip can still [...]
