If You Build It, They May Not Come!
Remember that saying in the movie Field of Dreams, and I'm paraphrasing here, "If you build it, they will come."? It was actually, "If you build it, he will come." Well, you get my drift, [...]
Engagement is the Key to an Effective Press Release Strategy
Content is at the heart of a well-executed press release. But engagement is even more important. Since you are now able to interact directly with your target audience with online press releases, you'll want to [...]
Tips to Help You Publish Your Press Releases Online
Now that you've written your press release, added keywords to the content, included some links to landing pages, and optimized your press release for search engines ... now it's time to publish your press release. [...]
Part 1: 12 New Year’s Resolutions: Marketing Commitments for a Successful Year
Now that you’ve had a wonderful holiday, taken some time off from work, communed with your family, and celebrated a bit, I hope, it’s time to head back to work and keep some of those [...]
The New Face of Public Relations
Publicity, PR, press relations, public relations, news releases, whatever buzz words you're used to, PR is changing. And it is changing due to social media, blogging, Twitter, microsite groups, and the like. Gone are the [...]
5 Steps for a Killer Public Relations Plan
How many of you haphazardly send out news releases? Do you just send them out on a whim? Well, you should consider a little planning and organization as well as taking a consistent approach. Here [...]
The Feature Article: How To Get Yours Published
Many companies today are relying heavily on publicity to promote their companies and their products. But, there is more to public relations that just sending out a news release. Have you considered writing a feature [...]
How to Pitch a Story Idea
We all know, or should know, the value of public relations in promoting our company. But, the task can be daunting with over 6,000 magazines from which to choose. How does a company pitch an [...]
On-Line Advertising: Is it Right for My Company?
Do you sometimes feel like you're on the road to nowhere trying to decipher online advertising opportunities? Well, you're not alone. With all of the social media marketing, banner ads, rich media ads, article sites, [...]