Should You Purge Your Twitter Follow List?
I follow quite a few discussions on various groups on LinkedIn and an interesting discussion came up. Should you or how often should you purge the people who follow you on Twitter. The person who [...]
Why You Should Use Twitter to Promote Your Business
Almost everyone has heard of Twitter. You know, the micro-blogging service where you send a 140-character message to people who are following you. So, why would you [...]
Do You Understand Your Target Audience?
Okay, so you are now blogging, connecting through LinkedIn, communicating via Twitter, engaging with your customers on Facebook, but do you really know your customers and prospects? So often I ask my customers to provide [...]
Are You Afraid to Use Facebook to Promote Your Company?
Have you tried Facebook yet? If not, ask yourself why. Do you think it's just for grandparents to share stuff about their grandkids? Or perhaps it's for college students to share their weekend party arrangements? [...]
Calendar Marketing
Do you have your Daytimer, calendar, BlackBerry or iPhone filled with important dates like birthdays, anniversaries and the like? Well, why don't you also plan your marketing tactics and put them on your schedule, as [...]
Do You Tweet? 3 Reasons Why You Should!
If you are not familiar with the Twitter phenomenon, here is a brief overview. Twitter is a privately funded startup located in the San Francisco, CA area. It was created because the founder was interested [...]
More Twitter DOs and DON’Ts
Twitter and most social media, for that matter, has experienced phenomenal growth in the past year. Most companies are now realizing the value of Twitter and are starting to make regular tweets to their customers. [...]
Social Media … Revealed
I think I've got it! I just attended a Webinar about marketing with Twitter. The speaker was Jamie Turner @60 Second Marketer. He had a great way of explaining the various social media in an [...]
Is Social Media Really All That Social?
I hear from some people that they've "made a lot of friends" using social media. Then, I also find people that haven't gotten one comment on their LinkedIn discussions, one RT (that's retweet) or response [...]
On-Line Advertising: Is it Right for My Company?
Do you sometimes feel like you're on the road to nowhere trying to decipher online advertising opportunities? Well, you're not alone. With all of the social media marketing, banner ads, rich media ads, article sites, [...]