Have you considered using rich media in your e-newsletters, online advertising, or even online news releases? Videos can be an exciting way to promote your company’s products. And you don’t have to pay a lot of money for a videographer to do it. Here are a few pointers for using video with your online marketing tools:
- Instead of the static banner ad, why don’t you add a video clip to your ad. Or, post your video on YouTube and include a link to your video on your banner ad. We call ads utilizing video — rich media ads. Rich media draws the attention of your audience. But make sure you are providing useful information and not just something fun to watch. You may get a lot of hits but no sales. So, always remember your audience when producing videos.
- You can also embed videos into your online news releases. Services such as PRWeb allow you to include videos as part of their service. A video gives editors a better understanding of the product you are announcing. Make sure your video is newsworthy, though. Your video could be a demonstration of the product, a testimonial, or some other interesting aspect of your product. People are visual and like to see what the product looks like. And, in this case, how it works.
- Of course, you can also post your videos on your Website. This makes them easily accessible. Promote your videos using other marketing tools, too, such as brochures, direct mail, trade shows, and even e-newsletters. You can archive Webinars, product demonstrations, or company news.
So, there are many ways that you can repurpose your videos. With a little imagination, creativity and editing, you can find many useful ways to promote your company using videos.
