Can you imagine what it looks like if you row a boat with both oars going in opposite directions? I think you would find that your boat is going around in circles. Instead you need all crew-members going in the same direction and you need a rudder to steer the boat in the direction you want to head. Your company is similar in that you need all of the employees working toward the same goals and mission. You also need a rudder to steer your company in the right direction. That’s where a marketing strategy comes in. It will help you to keep your company progressing toward your goals.
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