Have you or your public relations firm submitted articles to a trade journal? So, you’re probably familiar with the process. But, have you submitted your articles online to an ezine? It’s a great way to create awareness of your company. When you post your article to one ezine the chance of it being published by another publisher is great. So, your article can then go viral.
- Write a high quality, original article. Please no plagiarism. Write what you know. Write what your customers or prospects might want to know about your company. Publishing ezine articles can drive traffic to your Website. Article writing builds trust and credibility for your company and products.
- All the rules of good article writing apply to ezines as well. Start with a compelling headline. But make sure you use keyword strategies. This is mainly for the search engines so that they will index your article making it easier for your target audience to find you. There are several websites that can help you in choosing keywords. Use both upper and lower case letters in your article title. Don’t use all caps. That’s like shouting to someone. Keep your title to a maximum of 100 characters in length. And, of course, make sure your title relates to the content of your article. You want the reader to segue easily from title to article. There’s nothing worse than promising something in the title and then not delivering it in the body of the article.
- The article body should be between 250 and 5,000 words. The optimum number of words is somewhere between 400 and 750 words. If your article is lengthy consider splitting it into two articles. Format the article in an appealing manner. Use bullet points, subheads, block quotes, etc. to make your article stand out. Keep your paragraphs between two and seven sentences. Make your article easy to read.
- Most ezine websites allow you to include a short bio of the author. This is where you can show your expertise. You also can pitch your company or products with a short one to three sentence encapsulation of how your company or product is unique. And you usually can include your website URL along with some sort of call to action or offer. Create a landing page on your website that is relevant to the article topic.
So, think about adding article writing to your mix of marketing tactics. It’s just another way to create awareness and credibility.
