Do you use psychographic assessments when you are developing your marketing plans? Do you know the personalities in your marketing department, your sales force, your product development team, or even your customers, for that matter? Well, here are four descriptive personalities that will help you assess in-house product teams as well as customer receptivity to your products or services.
Leaders
Leaders are characterized as being persistent, assertive, independent, and structured individuals who really enjoy being challenged. They are extremely competitive and strive to be first in everything. They usually excel at multi-tasking but can sometimes make decisions too quickly. They also lack diplomacy and are big-picture kind of people.
Organizers
Organizers are defined exactly as their personality trait infers. They are methodical, pragmatic and intellectual. They usually keep their feeling to themselves. They are very judgmental and critical of others. Organizers thrive on facts and data. Unlike leaders who make quick decisions, Organizers are very cautious in their decision-making, almost to a fault. They are perfectionists and can analyze things to death before a decision can be made.
Explorers
Explorers are visionaries. They like adventure and uncharted territory. They are not afraid of risks. They are very outgoing but have a tendency to hog the conversation. They are, in general, poor listeners. They can be very disorganized, impulsive, and lack follow-through abilities. They have large egos and are not very good team players.
Enthusiasts
These are the people pleasers of the bunch. Unlike the Explorer, they are good listeners, have an easy-going nature, and support their colleagues. They usually tend to be quiet and don’t seem to voice their opinion very much due to the fact that they want to “get along” with everyone. They are quite loyal, very hard workers, dependable, and trustworthy.
So, what personality are you, your co-workers, or your customers? Use this personality assessment to help you analyze and understand others. And… develop your marketing campaigns around the personalities of your customers.
