Why Traditional Marketing Still Works
With all the social media marketing, content marketing, inbound marketing, digital marketing, mobile marketing, search engine marketing and the like, I still contend that "good" old-fashioned marketing works and that the buggy whip can still [...]
Do All Your Customers Look the Same?
Gone are the days of mass marketing to an unknown entity. Today's marketing must be focused, narrowed, and targeted. Do you differentiate your customers? Or do you put them all in the same pot, so [...]
Networking Your Way to Success
Do you know how to work the crowd when you are attending a corporate function? Do you just stand there like a wallflower waiting for someone to come up and talk to you? Or are [...]
BLOG HAS MOVED
Just a note to let you know that this blog has moved to:http://blog.kiwi-comm.comMore posts coming up shortly.TVMA3MXUFMT6
Building Brand Awareness at Trade Shows
First quarter for most companies is trade show hell. I know I've had my share of them. Some that are back to back. But, are you getting the most out of your trade shows? I [...]