Magic Bullet Marketing: Three Common Mistakes Marketers Make that Cause Them to Fail
Don't we all want to discover that magic formula for marketing our products? We all think marketing is easy. Just build it and they will come. Right? Wrong! Marketing is really all about letting the [...]
Leads, Leads, and More Leads: Are You Following Up?
How many of you feel that your marketing efforts are doing a great job of generating leads? You probably are doing a great job as evidenced by the number of leads you are generating. But, [...]
Mobile Marketing: The Trend of the Future
Can you imagine getting rid of your desktop computer altogether and just sporting a hand-held device? Sort of sounds like one of those "communicator devices" on the early Star Trek TV shows, doesn't it? Well, [...]
KISS: Simplify Your Marketing
Do you think marketing is complicated? Well, it can be if you make it that way. But, you really should simplify your marketing strategies. Here are a few things to remember when creating your marketing [...]
The Feature Article: How To Get Yours Published
Many companies today are relying heavily on publicity to promote their companies and their products. But, there is more to public relations that just sending out a news release. Have you considered writing a feature [...]