Seven Tips to Get Rid of Writer’s Block
As I write this article, I've gotten writer's block. How apropos, isn't it? I'm writing an article about how to cope with writer's block and now I have it. I write a lot of content [...]
What Do You Think a Brand is? It May Not Be What You Think.
I hear the word "brand" used a lot lately. Typically when I ask my clients what do you mean by brand, they typically say they want a new logo, new tagline, new graphics, etc. Your [...]
Listening to Your Customers is More Powerful Than Massive Data Collection
Now don't get me wrong with the title of this article. I do think that the data you collect on your customers can be eye-opening and enlightening. However, too many companies have a tendency to [...]
Cheers to a New Year and a New You!
I’ve been struggling. Have you also been struggling lately? Wondering where you should take your career this year? Or if you’re a business owner, where you should take your company this year? Where you should [...]
5 Steps to Create a Killer Marketing Plan
Do you sometimes feel like you're ziplining in the desert or on a roller coaster when you start your marketing planning ritual every year? I know you may feel out in left field. You have [...]