Market Research: It’s Chicken Soup for Your Marketing Plan
Note: This is an update to an article I wrote a few years ago. I just returned to the office after attending a trade show in Palm Springs, CA. While I was there I was [...]
Nurture Marketing
Have you heard of Market Nurturing or Lead Nurturing? Well, just as you tend to a seed with plenty of water, fertilizer, and sunshine, so also should you tend to your sales prospects.So often we [...]
Adaptability, Flexibility, and Evolvement
Is your company stuck in a rut? Are you adverse to change? Do you have the attitude ... we've always done it that way? Well, you're not alone. Many established companies are not nimble enough [...]
Rethinking Marketing: Outbound vs. Inbound Marketing
Do you know the difference between outbound marketing and inbound marketing? Are these even familiar terms to you? Well, if you are a "traditionalist" you may not have heard of this terminology before. Here is [...]
What’s the Great Formula for Great Marketing?
Not sure any of the so-called gurus, sherpas, or other divinations with crystal balls can answer that question. But I can. And the answer is simple. Stop focusing only on getting new customers and start [...]
Marketing Doesn’t Cost…It Pays Big Dividends
Have you severely cut back your marketing budget this year due to the economic downturn? Well, you may have saved some money this year, but I bet you jeopardized future sales. And what did your [...]