Just Say Yes to Increase Your Sales
How many times has a potential customer called up for a quote and you were not responsive? Or, you didn't provide the customer with the turnaround time they needed. When you don't listen to the [...]
Marketing Doesn’t Cost…It Pays Big Dividends
Have you severely cut back your marketing budget this year due to the economic downturn? Well, you may have saved some money this year, but I bet you jeopardized future sales. And what did your [...]
Ice Cream and Cake! What Does That Have to Do With Marketing?
As I sit here celebrating my birthday today, I can't help but think about the luscious ice cream and cake I'm going to dive into later today. Decadent chocolate cake with white icing and cherry [...]
5 Steps for a Killer Public Relations Plan
How many of you haphazardly send out news releases? Do you just send them out on a whim? Well, you should consider a little planning and organization as well as taking a consistent approach. Here [...]
Why You Shouldn’t Forget Old-Fashioned Marketing Tactics
I know what you're thinking. Get into the 21st century. Right? Well, sometimes being a contrarian will make you stand out. Have you tried writing a good, old-fashioned business letter lately? I mean the kind [...]
The KIWI is Celebrating a Ten-Year Milestone
Happy birthday to us. Happy birthday to us. Happy birthday to uh--us. Happy birthday to us. We're celebrating our ten years in business on September 1st. Yes, it was ten years ago today that we [...]
KIWI Communications, Inc., a Marketing and Advertising Firm, Celebrates Ten-Year Milestone
KIWI Communications, Inc., a marketing and advertising firm, based in Orange County, CA is celebrating its 10th year in business helping clients promote their products and services through various marketing channels including social media marketing.See [...]
Marketing Psychographics: Are You a Leader, Organizer, Explorer or Enthusiast?
Do you use psychographic assessments when you are developing your marketing plans? Do you know the personalities in your marketing department, your sales force, your product development team, or even your customers, for that matter? [...]
Article Writing: Ezine Article Tips
Have you or your public relations firm submitted articles to a trade journal? So, you're probably familiar with the process. But, have you submitted your articles online to an ezine? It's a great way to [...]
Ad Copy: Keep it Short and Sweet
Do many of you get verbose when it comes to writing advertising copy? I know some of you will say that "my customers are highly technical and want a lot of information". Well, in an [...]