Neuromarketing: Have you Tried it?
According to Wikipedia, "neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in [...]
Happy Valentine’s Day
Tomorrow is Valentine's Day...a day when we show our sweethearts how much we love them. But, do you also show your customers how much you care for them? Do you nurture those sales leads? Do [...]
New iPad from Apple: Have you seen it yet?
All the buzz this week has been about Apple's new iPad. What do you think about it? Will you go out and buy one when they hit the stores?I'm sure most of the early adopters [...]
Market Research: It’s Chicken Soup for Your Marketing Plan
Note: This is an update to an article I wrote a few years ago. I just returned to the office after attending a trade show in Palm Springs, CA. While I was there I was [...]
Nurture Marketing
Have you heard of Market Nurturing or Lead Nurturing? Well, just as you tend to a seed with plenty of water, fertilizer, and sunshine, so also should you tend to your sales prospects.So often we [...]