Happy New Year: Making a Difference in 2020
I don't usually write articles on subject matter other than marketing... but since this is the new year I thought it might be appropriate to write about self-care. In my opinion, marketers have a tendency [...]
Market Research: It’s Chicken Soup For Your Marketing Plan
I had written a blog article about market research a few years ago and thought it was time to update the information. Many of my clients seem to think that market research has to be [...]
Is Your Marketing Budget On Life Support? How To Get The Most Out Of A Limited Budget
Here’s the challenge. You just started working on your 2020 marketing budget and you assumed that you would have at least the same amount of money in your marketing budget as last year. Or, with [...]
What Does the Future of Marketing Look Like? Trends to Expect for 2020
If only we had a crystal ball so that we could see into the future, we would be the star of our marketing team. Unfortunately, futurists sometimes get it wrong. Typically change happens slower than [...]
How To Make An Impact With a Memorable Logo
By George Stez, Guest Blogger Would you agree that a company’s logo is the most valuable visual element your company owns? When executed correctly, it allows you the opportunity to communicate what your company is [...]