Just Say Yes to Increase Your Sales
How many times has a potential customer called up for a quote and you were not responsive? Or, you didn't provide the customer with the turnaround time they needed. When you don't listen to the [...]
Marketing Doesn’t Cost…It Pays Big Dividends
Have you severely cut back your marketing budget this year due to the economic downturn? Well, you may have saved some money this year, but I bet you jeopardized future sales. And what did your [...]
Ice Cream and Cake! What Does That Have to Do With Marketing?
As I sit here celebrating my birthday today, I can't help but think about the luscious ice cream and cake I'm going to dive into later today. Decadent chocolate cake with white icing and cherry [...]
5 Steps for a Killer Public Relations Plan
How many of you haphazardly send out news releases? Do you just send them out on a whim? Well, you should consider a little planning and organization as well as taking a consistent approach. Here [...]
Why You Shouldn’t Forget Old-Fashioned Marketing Tactics
I know what you're thinking. Get into the 21st century. Right? Well, sometimes being a contrarian will make you stand out. Have you tried writing a good, old-fashioned business letter lately? I mean the kind [...]