KIWI Communications, Inc., a marketing and advertising firm, based in Orange County, CA is celebrating its 10th year in business helping clients promote their products and services through various marketing channels including social media marketing.See [...]
Do you use psychographic assessments when you are developing your marketing plans? Do you know the personalities in your marketing department, your sales force, your product development team, or even your customers, for that matter? [...]
Have you or your public relations firm submitted articles to a trade journal? So, you're probably familiar with the process. But, have you submitted your articles online to an ezine? It's a great way to [...]
Do many of you get verbose when it comes to writing advertising copy? I know some of you will say that "my customers are highly technical and want a lot of information". Well, in an [...]
Don't we all want to discover that magic formula for marketing our products? We all think marketing is easy. Just build it and they will come. Right? Wrong! Marketing is really all about letting the [...]
How many of you feel that your marketing efforts are doing a great job of generating leads? You probably are doing a great job as evidenced by the number of leads you are generating. But, [...]
Can you imagine getting rid of your desktop computer altogether and just sporting a hand-held device? Sort of sounds like one of those "communicator devices" on the early Star Trek TV shows, doesn't it? Well, [...]
Do you think marketing is complicated? Well, it can be if you make it that way. But, you really should simplify your marketing strategies. Here are a few things to remember when creating your marketing [...]
Many companies today are relying heavily on publicity to promote their companies and their products. But, there is more to public relations that just sending out a news release. Have you considered writing a feature [...]
With all of the online advertising opportunities and the social media networking going on, does anyone still send out direct mailers via snail mail? Well, I'm somewhat of a contrarian, so I think this type [...]